One of the biggest marketing mistakes is one that is so insidious that it's invisible to most of us. In speaking with thousands of Independent Professionals over the years I've asked this question: "Do you think you're getting paid what you're worth?" And never, not once in twenty two years, has anyone said, "Yes, I am." Everyone feels they are not getting paid what they are … [Read more...] about How You Can Earn More: Knowing Your Value
7 Big Marketing Mistakes You Should Avoid
In a previous issue of Sun Magazine was an interview with Studs Terkel. Terkel has written several books that are essentially an oral history of the United states in the last half of the 20th century. His famous book, Working: People Talk About What They Do All Day and How They Feel About What They Do chronicled the daily work lives of ordinary people. And his 1984 book, The … [Read more...] about 7 Big Marketing Mistakes You Should Avoid
Risking by Not Risking
I've often been asked, "What is the biggest mistake you've made in your business?" And the first one that comes to mind was not creating and selling products much sooner. I was in business for years and years before I created my first product. Up to that point I only offered consulting and workshops. And why didn't I create and sell products sooner? Simple. I was afraid of … [Read more...] about Risking by Not Risking
