One of the articles I’ve circulated over the years is an article about the power of thank-you notes. One subscriber, Duncan Shaw, recently sent me an email relating how this article had impacted his business. In recent years I have observed an increasing reliance on auto-responders, aWeber tools and other means for small business owners […]
What to Do When You’re Stuck and Need to Get Back on Track
Do you often set a goal to perform and would get stuck or go off track? Here’s what to do when you’re stuck and needs to get back on track.
Using Call-to-Actions to Leverage Your Website
Even sites that have all the bases covered often miss the key to turning visitors into clients. Learn how to effectively use “calls-to-action” to move people into your marketing process.
How to Combat Skepticism
Many prospects are inherently skeptical, especially if you make major marketing mistakes. What are the marketing mistakes you’re making that are increasing the skepticism of your potential clients?
How to Answer the “What do you do?” Question from Prospective Clients
The first question everyone asks us is “What do you do?” Learn how to answer this question and understand what the prospective client is really asking
How to Do Follow-Up Calls
Whether you are selling software, services or other products, marketing often converges to a crucial step: Follow-Up Call. Learn how to do follow-up calls effectively
How to Charge Higher Fees: Secrets of Value Pricing
Why is it that some service business owners charge (and receive) much higher fees than others? Learn how to charge higher fees and know the secrets of value pricing.
How to Turn Leads Into Appointments
How do you turn leads into appointments? Learn how to connect with or follow up with prospective clients, get a meeting with them where they are sincerely interested in exploring how you can help them
What Separates the Good Marketers from the Great Ones?
Good-versus-great questions can be asked of people who want to be great salespersons or marketers. Learn what separates good marketers from great ones.
A Seven-Step Model for Marketing Professional Services
How does a prospect actually becomes a client? How do you get an appointment with a prospect? Learn 7-step model on how to market your professional services