One of the articles I've circulated over the years is an article about the power of thank-you notes. One subscriber, Duncan Shaw, recently sent me an email relating how this article had impacted his business. In recent years I have observed an increasing reliance on auto-responders, aWeber tools and other means for small business owners and marketers to try to leverage their … [Read more...] about The Power of a Thank You
What to Do When You’re Stuck and Need to Get Back on Track
In my Marketing Action Groups, a participant would often set a goal to perform a marketing activity such as writing an article or setting up a speaking engagement. And frequently they would get stuck or go off track. When this happened I often used my "bet your car" strategy: "You've said you'd do this for several weeks and you haven't. I realize you're stuck. But I also … [Read more...] about What to Do When You’re Stuck and Need to Get Back on Track
Using Call-to-Actions to Leverage Your Website
Ever go to a web site and find that after poking around a few pages you just click off and go to another site? Of course. It happens millions of times a day on the web. Why? Good question! If you can't get people to stick around your site and eventually contact you, your website is just taking up cyberspace. What does a results-producing website need? Let's start with … [Read more...] about Using Call-to-Actions to Leverage Your Website
How to Combat Skepticism
People are more skeptical than ever. They are skeptical about the government, business, professional sports, medicine, entertainment, media, religion and technology (to name just a few institutions that impact our lives daily). In the middle of all of that skepticism you attempt to market your services - you try to tell the world (or those in your market niche) how wonderful … [Read more...] about How to Combat Skepticism
How to Answer the “What do you do?” Question from Prospective Clients
One of the greatest confusions in talking about and marketing professional services is that we tend to answer the questions about our services at face value. This is a big mistake because what people ask and what they really want to know are two quite different things. So, if you answer the question they ask, they don't get the answers they want. Confusing? … [Read more...] about How to Answer the “What do you do?” Question from Prospective Clients