You’ve heard of the power of viral marketing. But do you know that you can achieve exponential multiplier effect if you tap the group known in your niche as the “e-fluentials” or influencers?
Here are the five common ecommerce errors and obstacles that most frequently disrupt the visitor’s shopping experience at e-commerce sites.
How do you like your company to be perceived by the market? Learn how to create your company identity.
Although most people associate brands with big companies, the smallest of enterprises can use branding techniques with great rewards. Learn how to build a brand.
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money’s worth.