Dark Marketing is slowly making its way into the advertising lexicon, and for good reason. Rock bands like Nine Inch Nails and burger giant McDonalds have unleashed its brand engagement and reinforcement capabilities with results marketing chiefs can cheer. But, for many in the industry, the term is still more likely to conjure an image of Darth Vader opening a bag of Cool … [Read more...] about What is Dark Marketing and Alternative Reality Games (ARG)?
Virtual worlds give participants an opportunity to be whoever they want, wish or hope to be. With a custom designed "avatar," you can look, behave and speak any way you want. It's your "second life," after all. Brands, however, don't have that luxury. They bring established reputations and perceptions into a realm where everything is new and anything goes. The "Wild West" … [Read more...] about Lessons Learned from Second Life: Social Media Virtual Worlds