Merchant Category Leaders on the Web

Everyone knows that Amazon.com is the #1 online retailer today. But in terms of various product categories, here are the category leaders according to the Internet Retailer Top 500 Guide:

Apparel/Accessories – L.L. Bean
Books/CDs/DVDs – Netflix
Computer Products – Dell
Flowers/Gifts – 1-800-Flowers
Food/Drug – Drugstore.com
Hardware &Home Improvement – The Home Depot
Health/Beauty – Quixtar
Housewares & Home Furnishings – Williams-Sonoma
Jewelry – Blue Nile
Office Supplies – Office Depot & Staples (Tied)
Specialty (Non-Apparel) – Oriental Trading
Sporting Goods – Cabela’s
Toys/Hobbies – Toys “R” Us

I would love to do an analysis of these firms and share any lessons that small businesses like us can learn from them.

Author

Isabel Isidro

Isabel Isidro is the Co-founder of PowerHomeBiz.com, one of the longest-running online resources dedicated to helping aspiring entrepreneurs start and grow home-based and small businesses. She is also the Co-Founder and CEO of Ysari Digital, a digital marketing agency specializing in SEO, content strategy, and performance marketing for small and mid-sized businesses. With over two decades of experience in online business development, Isabel has launched and managed multiple successful websites, including Women Home Business, Starting Up Tips and Learning from Big Boys.Passionate about empowering others to succeed in business, Isabel combines real-world experience with a deep understanding of digital marketing, monetization strategies, and lean startup principles. A mom of three boys, avid vintage postcard collector, and frustrated scrapbooker, she brings creativity and entrepreneurial hustle to everything she does. Connect with her on Twitter Twitter or explore her work at PowerHomeBiz.com.