One of the interesting data in the Shop.org/Forrester Research’s report “State of Online Retailing 2007” is the most cost effective online marketing method.

Per the study, the amount of dollars online spent by an online retailer to get an order based on various methods are as follows:




  • Email (to customer list) = $6.53
  • Affiliate program = $17.47
  • Paid search = $26.75
  • Banner ads = $71.89

    • Yet the average retailer (I surmise, average LARGE retailer) only spends about 10% of their marketing budgets or $311,196 on email, compared to $1.8 million spending on banners.

    Check your own marketing effectiveness, and how much you spend to get one order from that marketing method — and allocate more resources on the most cost effective method for you

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    Isabel Isidro
    Isabel Isidro is the Co-founder of PowerHomeBiz.com, one of the longest-running online resources dedicated to helping aspiring entrepreneurs start and grow home-based and small businesses. She is also the Co-Founder and CEO of Ysari Digital, a digital marketing agency specializing in SEO, content strategy, and performance marketing for small and mid-sized businesses. With over two decades of experience in online business development, Isabel has launched and managed multiple successful websites, including Women Home Business, Starting Up Tips and Learning from Big Boys.Passionate about empowering others to succeed in business, Isabel combines real-world experience with a deep understanding of digital marketing, monetization strategies, and lean startup principles. A mom of three boys, avid vintage postcard collector, and frustrated scrapbooker, she brings creativity and entrepreneurial hustle to everything she does. Connect with her on Twitter Twitter or explore her work at PowerHomeBiz.com.

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