Mathew Cooper, an experienced professional with over 15 years of expertise in the construction sector, founded Cooper Marketing Unlimited. While working as a Journeyman Glazier and Foreman at a local construction company, Matthew recognized the common challenges faced by construction businesses. These challenges, such as a lack of projects, limited trustworthy employees, and unreliable suppliers, inspired him to establish Cooper Marketing Unlimited with the goal of solving these problems and helping construction and home service companies reach their full potential.
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Mathew Cooper’s Entrepreneurial Journey
Mathew Cooper’s extensive background in construction provided him with valuable insights into the industry’s inner workings. This knowledge allowed him to leverage his real-world experience and target the most profitable jobs, ensuring rapid growth for the companies he serves. By combining his expertise in construction with digital marketing strategies, Matthew created a unique position for himself as one of the few marketers with firsthand construction industry knowledge.
Under Mathew’s leadership, Cooper Marketing Unlimited has become a trusted full-service digital marketing agency specializing in generating work for construction and home service companies. With a dedication to solving problems, the agency offers guaranteed services and is accredited by the Better Business Bureau. Matthew’s vision for the agency is to help countless other business owners achieve success by effectively addressing their specific challenges.
In this interview, we will delve into Mathew Cooper’s journey in starting a digital marketing agency and discover how he carved a path to success.
What is your business about?
Mathew Cooper: Cooper Marketing Unlimited is a full-service digital marketing agency specializing in generating more work for construction and home service companies. We’re dedicated to solving problems for our clients. We are Better Business Bureau accredited and offer guaranteed services.
What inspired you to start this business? How and why did you start your business?
Mathew Cooper: I started Cooper Marketing Unlimited in 2022 while I was working as a Journeyman Glazier and Foreman at a local construction company. Throughout my more than 15 years in the construction sector, I learned a great deal about how construction companies work. I noticed there are many common problems that construction businesses face on a regular basis. It could be a lack of work to keep their crews busy, not enough trustworthy employees to get the job done, unreliable suppliers that keep them waiting on material, and many other issues.
This realization inspired me to create a company with the goal of solving these problems and helping construction and home services companies reach their full potential.
What were the biggest challenges you faced in starting your business?
Mathew Cooper: One of the biggest challenges I faced in creating my business was learning how to take the skills and experience I gained in the construction industry and apply them in a new and very different way. I believe overcoming this challenge has put me in the unique position of being one of the few marketers with real-world construction experience and knowing how to target the most profitable jobs to grow a company quickly.
How are you marketing your business?
Mathew Cooper: Being a digital marketer, I advertise my business online the same way I would advertise for a client. We typically advertise on Facebook and Google. However, we are capable of advertising on almost any platform you can imagine. We are constantly on the lookout for new technologies that can be valuable tools for us and our clients.
How are you balancing your business with your personal life?
Mathew Cooper: One of the biggest reasons I decided to start my business was because I wanted to spend more time with my family. As a construction worker, I spent most of my time on the job site. It made it hard to see my family as much as I would have liked, and when I was home, I was too exhausted to enjoy my time with them.
I started to research new opportunities, but I didn’t want to leave construction completely. I was lucky to find a way to be my own boss and have the flexibility necessary to be present for my family while still being involved in the construction sector. I actually work more total hours these days, but I’m able to do it in a way that gives me more freedom and allows me to be there when my family needs me.
What lessons have you learned so far about being an entrepreneur?
Mathew Cooper: Some lessons I learned along the way:
- Don’t be afraid to fail. Each failure is an opportunity to learn, which will get you closer to success.
- Don’t quit. Just because you aren’t successful immediately doesn’t mean you won’t be eventually. The only way you truly fail is if you stop trying.
- Think about things in terms of months or years, not days.
- Take what you learn and apply it. You won’t really know if you can do something until you try to do it.
- Stay positive, and don’t burn bridges. You never know who you might need to lean on for support in the future.
How do you see the business five years from now?
Mathew Cooper: 5 years from now, I would like to see my business helping countless other business owners achieve success. We want to be known for solving problems, whatever they may be. We aren’t successful unless our clients are, and that will be the core principle that we always follow.
What tips can you share with other entrepreneurs thinking of starting their businesses?
Some advice I would give other entrepreneurs just starting out:
- Achieving success will likely take longer than you expected.
- It might be more expensive than you thought it would be.
- Be prepared to run into problems because you will.
- Don’t rush it; these things take time.
- Learn everything you can from other successful people.
- Build a network of like-minded people you can turn to for help and advice.
- Treat your customers well. Word of mouth is the most effective advertisement.
- Stay positive and optimistic, don’t sweat the small stuff, and remember the big picture.
- Don’t let others bring you down if they aren’t supportive, and you’ll show them in the long run.
- Most importantly, make a business outline, chart your course, and stick to the plan.
