Internet Retailer magazine made a list of the top tools used by the Top 500 retailers on the Web. It’s an interesting look at how the top guns of online retailing are doing it, and can give the small online retailers on the features they need to consider for their websites (if they are not yet doing them).

These features are as follows, ranked according to the number of top 500 retailers that are using them:

  1. keyword search
  2. daily/seasonal specials
  3. enlarged product view
  4. what’s new
  5. affiliate program
  6. advanced search
  7. online gift certificates
  8. rich media
  9. outlet center
  10. email a friend
  11. coupons/rebates
  12. top sellers
  13. site personalization
  14. alternative payments
  15. store locator
  16. wish list
  17. customer reviews
  18. catalog quick order
  19. mapping
  20. product customization




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Author
Isabel Isidro
Isabel Isidro is the Co-founder of PowerHomeBiz.com, one of the longest-running online resources dedicated to helping aspiring entrepreneurs start and grow home-based and small businesses. She is also the Co-Founder and CEO of Ysari Digital, a digital marketing agency specializing in SEO, content strategy, and performance marketing for small and mid-sized businesses. With over two decades of experience in online business development, Isabel has launched and managed multiple successful websites, including Women Home Business, Starting Up Tips and Learning from Big Boys.Passionate about empowering others to succeed in business, Isabel combines real-world experience with a deep understanding of digital marketing, monetization strategies, and lean startup principles. A mom of three boys, avid vintage postcard collector, and frustrated scrapbooker, she brings creativity and entrepreneurial hustle to everything she does. Connect with her on Twitter Twitter or explore her work at PowerHomeBiz.com.

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8 thoughts on “How the Big Boys Do It: Web Site Features for Online Retailing”

  1. These retailers are very popular, indeed. I have read up on them fully. I will definitely use some of these in my internet business. Currently I am participating in James D Brausch internship. This has a lot of helpful tips and shows you what you need to do to succeed.

  2. These retailers are very popular, indeed. I have read up on them fully. I will definitely use some of these in my internet business. Currently I am participating in James D Brausch internship. This has a lot of helpful tips and shows you what you need to do to succeed.

  3. Really a nice article.valuable efforts in writing this article.the point to consider are really appreciable.it will definately help
    in future.
    All the best

  4. Really a nice article.valuable efforts in writing this article.the point to consider are really appreciable.it will definately help
    in future.
    All the best

  7. as a small business owner this lest is helpful to see what the big biys are doing 🙂 I have been following James Brausch to boost my success & his tips have been invaluable. I will have to work in more of the marketing strategies that you present here – some of them I had just plain forgotten about.

  8. as a small business owner this lest is helpful to see what the big biys are doing 🙂 I have been following James Brausch to boost my success & his tips have been invaluable. I will have to work in more of the marketing strategies that you present here – some of them I had just plain forgotten about.

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