The lingerie industry may not be one that you give much thought to, however, it can be an important part of a woman’s life. Lingerie shopping is more than simply choosing matching sets. A woman may need to consider not only the colors that she loves but also those that may make her feel that much more confident.
In addition to that, there are a wide variety of cuts and designs she may need to select from. Lingerie shopping may also go hand-in-hand with nightwear or swimwear shopping, which could be why certain designers sell these items alongside their undergarments.
It may be common knowledge that women come in a number of shapes and sizes, yet the same can also be true for breasts. This is something that is prioritized by David Spector, ThirdLove, when creating their latest lingerie designs. ThirdLove’s founders, a husband and wife team, may put that extra effort in to try and make sure each customer has a fit to suit them.
That even includes the development and implementation of a Fit Finder. This technology can enable a customer to use the camera on their smartphone to gauge measurements. From here, they may then be able to select from a number of suitable pieces. When shopping can be quite an emotional procedure, it can help alleviate the disappointment that could occur if a viewer were to be shown something not available in their measurements.
Another entrepreneur you might want to take note of is Bree McKeen of Evelyn and Bobbie. The company itself has been named after McKeen’s Aunt and Grandmother, showing her ties to other females in her life. One of the main concepts within her lingerie design can be to provide comfort as well as support. Many women throughout history might have felt frustrated by straps digging into one’s shoulders, or even underwires causing chafing. Using her own experiences, McKeen then wanted to develop lingerie that not only looked great but was also a pleasure to wear. When you consider that a woman may very well wear a bra for over 16 hours each and every day, it quickly becomes apparent just how important comfort-focused design can be for the industry.
One final entrepreneur you may very well have heard of is Rihanna. The acclaimed singer, originally from Barbados, set up her own lingerie brand, Savage x Fenty, and wanted to change the way that lingerie was advertised. Women of different ethnicities and body types were used in the initial campaigns, as well as more recent ones. The company featured everyday consumers as well as top celebrities wearing their bras, underwear, lingerie, and loungewear. As a woman of color herself, this representation is clearly essential to Rihanna, as well as her fans and customers. Alongside this, the celebrity also makes a number of incredibly large charity deposits each year, which may improve her sales, as well as benefit a number of great causes.
While lingerie may often be sexualized, especially in terms of pleasing men, it seems that a woman’s needs are becoming more and more centered. This way, the women themselves may be able to feel confident and comfortable within their chosen garments.
