Now more than ever, it is really important to stand out in a crowd. Your business needs to be able to differentiate itself from everyone else in your field. There are a lot of businesses just like yours, fighting for the same customers as you are. How can you make sure your business stands out? Here are some suggestions to make your business the perfect one for your customer base by using premium packaging.
Make a Good First Impression
It takes a lot of work to gain a customer. You have put a lot of hours into your marketing plan, and customer recruitment. It takes a lot of energy to get a customer to notice you. Once you get your new customer’s attention, it’s time to keep that customer you worked so hard to get. When the customer makes their first purchase, you need to make them feel as special as possible. Wrap the customer’s purchase in tissue paper, and include a personal thank you note on stationary. Use an A7 envelope from EnvelopeSuperstore.com so that the note stands out from the packaging. Tell the customer in the note how much their purchase means to you and your business. Customers love to feel appreciated.
What happens when the customer makes a second purchase, and you realize they want to continue his or her relationship with you? You need to continue to treat the customer as if they have just made their first purchase. Of course, you don’t need to send a thank-you note every time your customer makes a purchase, but you need to continue to keep your business in the minds of your customers with follow-up notes and customer appreciation benefits. When your customer feels appreciated, they are far more likely to continue to do business with you than if you take their business for granted.
Use Your Brand to Your Advantage
After customer appreciation, you will need to make sure to keep your brand in the customer’s mind. How can you accomplish this task? You need to be sure to create a great logo, something that is visually pleasing and simple. Logo design is not always easy. You may want to hire someone to create a logo for you, or you may want to play with different designs for your brand on a logo creation or graphic design website. It won’t hurt to ask your friends and customers what they think of your logo as well, so you can have different viewpoints.
Once you have the perfect logo designed, you’ll want to put your logo everywhere. For example, include your logo on your stationary. You can have your logo printed on thank you notes as well as envelopes. You can also put your logo design on thank you gifts for customers, such as water bottles, caps, and shirts. If you want to extend your brand further, you can have your employees wear your logo on custom-made shirts.
Don’t forget to use your brand on social media as well. In fact, you’ll want to be sure your logo is immediately visible on Twitter, Instagram, Facebook, and LinkedIn. You will want your social media to reflect your logo so that customers can recognize it no matter where they are online. The more customers see your logo, the easier they will identify it, and the more likely they are to purchase from you. Think about the logos from famous businesses you know. Most likely, you recognize the M in McDonald’s or the Nike Swoosh without any writing on the logo at all. You want your logo to have the same impact.
Innovative Product Packaging
There are several ways you can step up your customer recruitment and retention game through amazing product packaging. First, many customers really love environmentally friendly packing. If you decide to use tissue paper or brown paper to wrap packages, it never hurts to make the wrappings recyclable. You can imprint your logo on brown paper packaging as well, to keep your logo fresh in the minds of the customer.
You may also want to look into creating a packaging concept that is fresh and new. For example, if you are a jewelry designer, you can create a box for a ring that is ring-shaped. Think about how unique it would be to open a ring box shaped like a ring? You might want to extend the innovation to heart confetti inside the unique box. Making sure your packaging represents what you are selling is one way to innovate. You can also tie a ribbon around the box, and fix the ribbon in place with a logo sticker. All of this extra attention to detail will pay off in customer loyalty.
