As the year comes to a close, I’m sure you are now strategizing how to improve your website’s performance next year.
At the top of the list typically is how to improve your search engine rankings (both organic and performance of your paid listings). A good start is to read MarketingSherpa’s Search Marketing Benchmark Guide 2007. While the 200+ page report is pricey, you can read a 19-page excerpt of the study which has some nuggets of wisdom in terms of keyword trends, using press release wire services, and even eyetracking heatmap.
