Every day, I receive about 20-30 articles talking about the wonderful benefits of article marketing, where you submit articles to other websites. These articles say that submitting articles can get you a lot of inbound links, targeted traffic, and can even brand you as an expert in your field.

Fine. I am just wondering if those online entrepreneurs making use of this strategy first try to understand where they need to submit their articles. It is one thing to submit your article to a website, and another to submit your article to a website that actually covers the topic of your article. If the website you submit your article to does not cover the topic of your piece, how then can you expect your article to be published?

Today, I got 10 articles about cuckoo clocks. How to clean your cuckoo clocks, where to buy cuckoo clocks, and so on. From one author — an author who obviously never even glanced at PowerHomeBiz.com to understand that we don’t write about cuckoo clocks. Cuckoo clock is a topic that we will not talk about, unless it is about “how to make money from your cuckoo clocks.” But design of the cuckoo clock, choosing the color of the cuckoo clock — forget about it! Those articles were sent to the trash bin and deleted before I could finish saying “cuckoo clock.”

One of the first rules of article submission should be to read, read and read the guidelines of the website. Check if they actually accept articles that cover your topic. Otherwise, you are simply wasting your time – and the publisher.