When
summer time arrives, all your clients and customers start going on vacation.
But what about you, the small business owner? Do you ever get to take a
vacation?
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Of course you can, but it takes some careful planning. First of all, you
need to find the time. In an earlier column, I made some suggestions about
how to create more time in your life. Some of the strategies I outlined
there, such as deferring projects, hiring people to do things for you, and
delegating responsibilities to employees, colleagues, or family members, may
help you to begin carving out some vacation time.
If you do business primarily by appointment, send your regular customers
a letter telling them you plan to be gone for a period of time. They can
then arrange their schedules to see you before or after your vacation. If
your customers might need service while you are gone, refer them to a
colleague whose work you respect.
Ask your colleague to pay you a fee for these referrals (unless your
profession prohibits this practice). Leave a message on your voice mail with
the same information, so any new customers will also know their options.
In a business that relies on walk-in customers, you may choose to stay
open rather than disappoint people who arrive and find you closed. If you
already have employees, the key to worry-free vacationing may be to provide
them with additional training, or written procedures. You could also ask a
colleague to act as temporary boss if your employees get stuck.
If the business is only you, you need a back-up plan for more than just
vacations. What would happen if you got sick? Consider finding someone who
doesn't need regular work, like a student, homemaker, or retiree, and
training them to run your business when you are absent.
Taking time off can also cost you money, of course. The financial impact
may be lessened if you take your vacation at a traditionally slow time of
year. For many businesses, this would be during the month of August, or
between Christmas and New Year's Day.
You should also plan for the cost of vacation when you determine your
billing rates or owner’s draw. To budget for two weeks vacation every year
in a one-person business, estimate your business income based on a 50-week
year, and your business expenses based on 52 weeks.
The difference in your income will be about 4%, so consider increasing
what you pay yourself by a similar amount. Then put the extra money aside
every month in a special account until it's vacation time.
You can reduce the cost of the vacation itself if you combine it with a
business trip. According to the IRS, travel expenses within North America
are fully tax-deductible when more than half your trip is spent conducting
business. Consult your tax advisor for more information.
Sometimes the only thing that keeps business owners from taking a
vacation is their belief that the business can't function without them. If
this is you, try an experiment. Take a planned day off, and see what
happens. If everything goes well, you can then schedule a vacation with
confidence. If something goes wrong, you will know what you need to take
care of in advance.
Everyone needs time to relax and recharge, so choose a time for your
vacation and just do it! Your business will benefit from having a rested and
restored owner.