Social media is getting more and more prevalent. It keeps consumers updated with each other: on their latest wins, losses, scores, and experiences, making it an endless resource that any marketer would be wise to make use of. This is the heart of UGC or user-generated content. Wikipedia defines user-generated content (UGC), alternatively known as user-created content … [Read more...] about How to Build a Business Case for Investing in UGC
Web Content
7 Ways to Ensure Content is of High Quality
You might be aware of the phrase “Content is King”, I bet every digital marketer out there is. Around 60% of marketers create at least one piece of content every day. Uploading unique valuable content is equally essential as deploying engaging marketing strategies. But unfortunately, content creation is one heck of a tough job. It's not always rainbows and butterflies, its hard … [Read more...] about 7 Ways to Ensure Content is of High Quality
How to Enhance Your Business Website
You might think that you have your company website sorted; it’s got a flashy design, relevant content, and all the links – but there is so much more you could be doing to boost your online profile. Remember, your website is the first impression potential customers will get of your business, so you cannot afford to hold back on this area. You need to optimize it to its full … [Read more...] about How to Enhance Your Business Website
The Value of Photography in your Marketing Strategy
It doesn’t matter what your business is and what marketing strategy you have, the power of visual communication leads to success. Modern marketers primarily use visual content to promote projects. To stand out among a huge number of competitors, you need to express the style of the brand in photography. The reason is that we crave pictures because this is … [Read more...] about The Value of Photography in your Marketing Strategy
10 Ultimate Guide to Create a Content Marketing Strategy to Grow your Business
A large number of businesses don’t have documented content marketing strategies. The good thing about having a content marketing strategy is that it will make your efforts to be more successful. With no strategy, failure or success is a matter of luck. No one wants to get to a point where he is wasting his efforts. The challenge that most people have is that they … [Read more...] about 10 Ultimate Guide to Create a Content Marketing Strategy to Grow your Business
How to Start Writing Better Online Content
Blogs, service/product pages, landing pages, captions, etc. etc. There’s a lot of content to be written online. As any local SEO service company would agree with: Content is the backbone of your online presence! It carries your message across platforms, influencing how people view your brand. Even if you think you’ve nailed the voice, tone, and language of your company’s … [Read more...] about How to Start Writing Better Online Content
The Ultimate Guide to Writing SEO-Friendly Blog Posts for Your Small Business
Do you want to raise awareness about your small business? Then you need a blog to improve your marketing efforts. Do you want to drive traffic to your blog? Then you need SEO-friendly blog posts. The bond between effective promotion and optimization is undeniable and unbreakable. Manipulating the search results isn’t an option so you need to take the optimization process … [Read more...] about The Ultimate Guide to Writing SEO-Friendly Blog Posts for Your Small Business
How to Create More Content For Your Home Business (Outside of The House)
As a home business owner, it can feel like you’re stuck in a cage. Even if you find yourself venturing down to the local coffee shop, only thinking about your business’s content from a digital perspective limits you from bringing your brand into the real world. That’s why we’re going to explain how to find content partnerships and placements that will land you more … [Read more...] about How to Create More Content For Your Home Business (Outside of The House)
How to Get More People to View Your Content
In today’s digital marketing space, content is king, and it’s one of the ways you set yourself apart from the crowd. Content is a necessity for the modern business; it is behind every great brand and helps your customers to understand your company better which translates to more sales. However, boring or irrelevant content will do nothing for your brand. And you … [Read more...] about How to Get More People to View Your Content
4 Ways to Use Screen Recording to Create Content Marketing Videos
Videos are an extremely effective type of content – and a vital part of any content marketing strategy. However conventional videos can be difficult to create, and often require lots of equipment. Comparatively screen recording is much easier and less demanding. All that you technically need is a screen recorder, microphone, and possibly a webcam. That is why you should … [Read more...] about 4 Ways to Use Screen Recording to Create Content Marketing Videos
