They say a picture is worth a thousand words. Your LinkedIn profile picture is no exception. As much as people try not to be judgmental, it’s hard not to draw conclusions in a place like LinkedIn, where the expectation is that people are showing the very best of themselves, in the hopes of advancing their career. Here are some examples of how people get their LinkedIn … [Read more...] about 7 Signs You Have a Bad LinkedIn Profile Picture
Do you want to stand out professionally and have potential business partners, or future employers take you seriously? Whether you're an an entrepreneur in search of startup funding, or an employee looking to land a better job, your LinkedIn profile may be working against you. Here are 5 of the top things people do to their LinkedIn profiles that hold them back. 1. Your … [Read more...] about Are you Sabotaging Your LinkedIn Profile?
As demand for videos continues to grow, small businesses can no longer afford to ignore videos. Videos have become a key means for people to get information and be entertained online. A lot of people watch funny videos and cute animal videos that their friends recommend in social media. Kids are on YouTube watching Algebra tutorials as well as game commentaries and … [Read more...] about Why Videos Should Be Part of Your Online Marketing Strategies
There are now 5 "big" social networks, and 6 if you count YouTube. The social media beast has not only become mammoth, but voraciously hungry, needing to be fed on a consistent basis. It is enough to send a business owner into paroxysms of anxiety! It gets unnerving for marketers, too. More channels means more choice, for both the consumer and the marketer. Inevitably, the … [Read more...] about Which Social Media Should You Use? 5 Questions to Ask
Is your business on Facebook or Twitter? If not, it is time to create your social media presence and learn how to leverage it for your business. Social media has grown to be an important marketing tool for businesses. In fact, many businesses have successfully used social media to build brand names, generate awareness and recognition, promote products, build a following and … [Read more...] about 10 Ways to Ramp Up Your Social Media Marketing
The social networking arena seems to expand daily, and while it offers many opportunities, it can also be confusing and overwhelming. But the fact of the matter is business social networks are not going away any time soon. Including social business networking in your business's marketing plan can be a simple and effective way to build name and brand recognition, promote your … [Read more...] about Is Social Media Marketing Benefiting Your Small Business?
According to a Pew Research, 74% of online adults use social networking websites. Over 84% of B2B marketers use social media, and Facebook just announced that it has 25 million active small business (SMB) pages. Some businesses have seen a dramatic increase in sales since participating in social networking sites. Of the top 100 global brands, the most heavily and widely … [Read more...] about Why You Need to Measure Social Media Marketing Efforts
While listening to a set of audiotapes on the history of philosophy, I was struck by how well networked scholars and thinkers were in the seventeenth and eighteenth centuries. When airplanes and computers, much less FedEx and the Internet, were still science fiction, philosophers like Rene Descartes, Thomas Reid and Immanuel Kant kept up very well with who was who in … [Read more...] about Are You Reaching the Influencers?
In recent weeks I have been absolutely overwhelmed by friends and associates telling me I need to be involved in Twitter and Facebook and countless other internet sites that supposedly contribute to marketing success. They reportedly present boundless benefits for those who master the subtle strategies related to those sites. I know I am going against the popular trend here, … [Read more...] about Focus: Success at the Speed of Life
Virtual worlds give participants an opportunity to be whoever they want, wish or hope to be. With a custom designed "avatar," you can look, behave and speak any way you want. It's your "second life," after all. Brands, however, don't have that luxury. They bring established reputations and perceptions into a realm where everything is new and anything goes. The "Wild West" … [Read more...] about Lessons Learned from Second Life: Social Media Virtual Worlds