Some businesses are simply not suited for home-based operations. Some businesses need to be physically located “out in the open” where people can discover it, buy your products or service and patronize it. But where will you put your business? Should you put it in the mall, or get a small place downtown? Your store’s location often spells its success or failure. Put … [Read more...] about Are You Ready to Move Your Business to the Shopping Mall?
The past decade has brought dramatic changes to the world's retail community! This is the toughest climate most retailers have ever faced! Keeping pace in today's fast-moving and unpredictable marketplace isn't easy. Never has business been so challenging. Whether you call them power centers, factory outlets, off-price retailers, or mass merchandisers, shoppers perceive that … [Read more...] about How to Compete with Giant Retailers
There isn't a retailer alive who wouldn't like to know how to increase retail sales. As if there were a magic bullet! Which there isn't. But there are a few core fundamentals that go into increasing retail sales. To my mind, the place to start is with product, merchandise. It's the reason why retailers exist in the first place. Customers visit retailers to get something to … [Read more...] about How to Increase Retail Sales
When my clients come to me with inventory management issues, the problem usually boils down to one of two things: out-of-stocks and overstocks. At first glance, the two issues appear unrelated out-of-stocks resulting from unexpectedly high sales, and overstocks from unexpectedly low sales but they are really the flip side of the same problem. Both result from inadequate … [Read more...] about Importance of Sales Forecasting and Inventory Management for Independent Retailers
QUESTION ON Marketing a New Homemade Products How do you begin to retail, market and promote products made from the home. i.e: body products. I am making these homemade products but wasn't sure how to market and sell them. - Dawn ANSWER Advice by Yvonne Buchanan Dear Dawn: You say "begin" to market; this is good, because in the beginning your … [Read more...] about How to Start Retailing, Marketing and Promoting Homemade Products