Any small business struggles with finding enough money to market effectively. There are just never enough dollars available to put into marketing. The trouble is compounded by the fact that most small businesses don't have their own marketing departments. The task is left up to the CEO or someone hired in who doesn’t have as much experience as one would like. Given the … [Read more...] about How to More Effectively Market Your Small Business
Referral Selling
A Home-Based Marketer’s Guide to Referral Software
Marketing is one of a business’s most important endeavors ― but it’s rare that a home-based entrepreneur has time to devote to researching emerging marketing trends and reviewing marketing tools and techniques. Thus, many small business owners and leaders might be unfamiliar with the concept of referral marketing, a growing marketing practice that produces substantial … [Read more...] about A Home-Based Marketer’s Guide to Referral Software
How to Triple Your Referrals
Have you ever given a referral to someone and never gotten one in return? Have you ever wondered what you need to do to get attorneys and CPAs to reciprocate with referrals? If so, keep reading to learn the simple process that will ensure this never happens to you again. One of the most important strategies for growing your practice is to consistently receive referrals from … [Read more...] about How to Triple Your Referrals
Expand a Janitorial Cleaning Business
QUESTION on How to Expand a Janitorial Cleaning Business Hello. We started a janitorial cleaning company. We currently have 8 contracts, but we want to get more clients. I think we are ready to grow our new janitorial business. Our clients are pleased with what we offer, and I think we now have a better understanding of the business. Please give us some ideas on how we can … [Read more...] about Expand a Janitorial Cleaning Business
How to Build Your Referral Sources
Have you ever given a referral to someone and never gotten one in return? Have you ever wondered what you need to do to get attorneys and CPAs to reciprocate with referrals? If so, keep reading to learn the simple process that will ensure this never happens to you again. One of the most important strategies for growing your practice is to consistently receive referrals from … [Read more...] about How to Build Your Referral Sources