"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous Every day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic. Yet most of the … [Read more...] about Promote Yourself: Learn to Brag About Your Business
Publicity
How to Get Reporters to Open Your Email
You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Here's what you don't know: The vast majority of e-mails sent to journalists never get read. Bottom line: if your e-mails don't get read, you have no shot at getting the … [Read more...] about How to Get Reporters to Open Your Email
Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing … [Read more...] about Knowing Your Media Market Is Critical
How to Get More Mileage Out of Your Publicity
You worked hard to get a story on your business in a popular website or your local paper. Don't let your efforts ends there -- here are seven tips to help you maximize your online and offline publicity: 1. Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold - it implies that the publication or website has given its endorsement. … [Read more...] about How to Get More Mileage Out of Your Publicity
How to Use Public Relations for Your Home Business
An effective public relations program is important to the success of a home-based or small business. However, these small entrepreneurs often need help in developing the right strategy and policy of their public relations programs. To give pointers on how to develop a public relations campaign for your business, we interviewed Yvonne Buchanan, a public relations expert. … [Read more...] about How to Use Public Relations for Your Home Business