Photo by Benjamin Dada on Unsplash With ad blocks for major search engines -- Google leading the line -- continually growing, it is becoming significantly difficult for real, organic search listings to earn clicks from users. It isn’t just ads that occupy the SERP real estate -- there are carousels, image results, map packs and so much more. Just being a part of the 10 blue … [Read more...] about Sure-Shot SEO Tips for E-Commerce that Get You More Shoppers than Ever Before
Online Marketing strategy
Part of the emerging global economy is the digital economy, boosted by advances in technology and strategic partnerships across the world. One of the key opportunities for growth are emerging markets speaking foreign languages. Statistics show that just over 55 percent of the most visited websites had an English-language homepage in 2015. From 2001 to 2011, English language … [Read more...] about Importance of Incorporating Multilingual SEO to Your Online Marketing Strategy
You know how basically every website these days gives you a popup that says something along the lines of “ads enable us to make content, so please allow them”? Have you ever wondered how that worked? Well, there is something called “paying per click” and something called “paying per thousand”. These refer to the ads placed on websites, and how many people view them, and how … [Read more...] about The Essential Things You Need to Know About PPC Management Services
Photo by Studio 7042 from Pexels If it’s time to take your business to the next level, you might be wondering if you should hire an internet marketing team. It’s totally fine if you don’t know a lot about marketing, there are many teams out there who are legitimate experts on the topic and can help your company succeed. Thinking that your business could prosper through … [Read more...] about Does Your Company Need to Hire an Internet Marketing Team?
Building a successful eCommerce business requires a lot of planning and well-thought-out strategies for various branches of the company. Before you launch a shopping site and begin selling products, you need to employ a team that consists of human resource, operations, logistics, and marketing departments. Each of these branches is responsible for a different part of the … [Read more...] about Building Successful eCommerce Strategies for Your Business
If you're the type of business owner who likes to do everything on their own, you've probably already started doing some content marketing. You might have read up on keywords, and written an article or two in the hope of driving more traffic to your website. That's good enough for a start, but it probably won't give you the results you could get from content … [Read more...] about How to Go From Dabbling in Content Marketing to Mastering It
Local businesses make their dollars from the community, regardless of the community size. Typically, the population correlates to the amount of competition. Sure, the more people you have in your town, the more opportunity there is, however, there’s often more businesses in the same field in bigger cities. Whether you’re starting your own PPC campaign or working with a … [Read more...] about How Sponsored Search Can Help Attract Customers to Local Businesses
When prospective clients call and ask about our content marketing service, two of their most frequently asked questions are: “How do I measure my article marketing return on investment?” and “How do I know if my investment in time, energy and manpower is really paying off?” Here are two formulas you can use to determine your article marketing success: 1. Cost per … [Read more...] about How to Determine Your Content Marketing Success
Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed. Some argue that there should not be a distinction between traditional (off-line) marketing and online marketing. Others feel that concepts applied to mail order work well on the web, while still others argue that online marketing is a breed of its own … [Read more...] about Alternative Online Marketing Strategies
A decade ago, e-mail marketing was hailed as the elixir of online marketing, as email campaigns were getting as much as 30 percent response rate. Not anymore, though. The story has changed and many marketers are finding that that the response rates of their email campaigns have decreased to about 5 percent or less. While open rates hover anywhere from 20-45% depending on the … [Read more...] about How Effective are Your Email Campaigns?