When talking about marketing, we need to distinguish two different types: outbound (or ‘old’) marketing and inbound (or ‘new’) marketing. In the simplest terms, outbound marketing relies on pushing products or services onto customers to generate a sale, while inbound marketing earns people’s interest by attracting their attention with a product they decided to actively seek … [Read more...] about Outbound vs. Inbound Marketing – What Is the Future?
For many years marketers have relied on PDFs to store and distribute documents. As a platform-independent format with a universal support that preserves the layout and formatting of the document, it is perfect for marketing materials. Creating marketing materials in PDF works well for a variety of content, including brochures, one-sheets, reports, eBooks, whitepapers, and so … [Read more...] about 4 Useful Tips to Create More Effective Marketing PDFs
Are you a small, family-run business that’s been saving its cents over the years? Perhaps you’re a startup that’s reaping the benefits of some smart financial investments like term deposits or shares? Or maybe you’re an established business that’s just been given the green light on a long-awaited loan? Finally gaining access to funds and financing is a momentous occasion for … [Read more...] about 3 Ways to Secure Long-Term Success with your Business Investments, Loans, & Savings
Any small business struggles with finding enough money to market effectively. There’s just never enough dollars available to put into marketing. The trouble is compounded by the fact that most small businesses don't have their own marketing departments. The task is left up to the CEO or someone hired in who doesn’t have as much experience as one would like. Given the limited … [Read more...] about How to More Effectively Market Your Small Business
Secret Sauce: How to Pack Your Messages with Persuasive Punch A constant fact of life that impacts every business, digital-driven technologies have profoundly changed how, where ,when, and why customers decide what to buy. Facebook “likes” from friends and online reviews from strangers hold more sway over consumer behavior than Super Bowl commercials, let alone print, radio, … [Read more...] about Five Ingredients to Make Every Marketing Delivery Sizzle!
If you go to work every day, you might as well go all the way and shoot for the pinnacle of your profession. It's a competitive world, so set your sights high. If you're going to take the risk and invest the time, strive for greatness. Ever since Jim Collins wrote his best-selling book, Good to Great: Why Some Companies Make the Leap...And Others Don't in 2001, business … [Read more...] about What Separates the Good Marketers from the Great Ones?
Networking, cold calling, email blasting, blogging ... Given the array of paths and possibilities for marketing a small business, it's no wonder why so many entrepreneurs keep working hard, spending money, and waiting in vain for results. In his book, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition, marketing coach David … [Read more...] about Small Business Marketing Don’ts and Do Its!
"How and when will this generate sales." That's what entrepreneurs typically ask themselves when investing in marketing. "And that is the completely WRONG question to ask," says marketing expert David Newman. In his book Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition, Newman reveals the right questions to ask, right away, … [Read more...] about Four Insights for Small Business Marketing
No matter what the problem seems to be in your multi-level marketing (MLM), it's usually nothing that a fresh group of sponsored people you can help can't cure. If you want to make a solid part-time or full-time income in network marketing, you have to be persistent and consistent with your personal recruiting. In interviews with top MLM recruiters nationwide we ve … [Read more...] about Personal Recruiting: Key to MLM Success
Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this increasingly connected economy. Good Web Site Design increasingly More Important It’s imperative for a company to have a quality web site today but many … [Read more...] about New Marketing Landscape: Marketing Trends to Watch