Photo by Rohan on Unsplash A logo is by far the most important element of a brand’s visual identity and it is impossible to overestimate its impact on the overall business performance. You’ve probably heard that the first impression is the best impression, which is exactly why you must create a logo that wins over the audience at first sight. Of course, a good logo can … [Read more...] about How to Design a Killer Company Logo While Improving Your Brand
Photo by Aleks Dorohovich on Unsplash Whenever people start a business, they need to consider a variety of elements. This includes a name, brand and other items to create an identity. A logo stands as an element that's more important than it initially appears. While some may not know how to make logos, there's online logo maker to help you. Whether you create one yourself … [Read more...] about 5 Things to Consider When Making a Logo for Your Business
In business, making the right visual brand goes a long way. Proper visual branding helps a business to attract more and more customers, which ultimately makes a business more profitable. Visual branding incorporates the use of fonts, logo designs, photos and other visual elements that a business or a brand can use to communicate about itself to the customers at … [Read more...] about Make Your Visual Brand Identity Pop with These 5 Tips
Strong marketing materials help businesses stand out from their competition. It’s unnecessary to have a large variety of materials, however, a memorable logo attached to a reputable brand image goes a long way. Well thought out and made marketing materials bring your brand image together and help differentiate you from your competition. Having a memorable logo also attracts … [Read more...] about First Impressions: Why Your Logo Matters
Often, your logo will be the only thing that your public will see. Almost every article out there advises you to create an eye-catching logo design for your business. Yet, a great logo is not just eye-catching. It needs to be interesting, yes, in order to capture attention. And, having captured the viewer's attention, what's next? What messages must your public "read" from your … [Read more...] about What Makes a Great Logo?
You are about to launch a new company. Your office, people and the infrastructure is ready. And you have a fair idea about how your business is going to be. So, now is the time to go for the graphic or logo design work. Or, the scenario is a little different; you are already in business but want a fresh new design for all your company graphics. The first vital thing to do is to … [Read more...] about How to Write a Logo Design Brief When Outsourcing
Whether you are flying solo or running a big corporation, your business can easily get lost in the shadow of competitors seeking the market's attention — unless you etch your identity on the minds of your target audience through your logo design. For businesses great and small, the logo design is an icon. It works pretty much like the computer icons you see on your desktop … [Read more...] about Using Your Logo to Etch Your Business in People’s Memory
The quality of your logo design can mean the difference between success or failure. It can be that simple! Trademarks and Logos make up the most international language in the world. An excellent logo can cross many barriers and provide your organization with a means of delivering to your customers an unequivocal and uniform message. Every successful company has its own … [Read more...] about How Effective is Your Logo Design?
When you start a business, one of the tasks you need to do during the startup phase is designing your logo. Given the immense competition in the marketplace, it's hard to get identified and build a strong brand image, especially for a small business. Therefore, you need to give considerable thought and a reasonable amount of time for designing a very important branding element … [Read more...] about Tips to Remember When Designing Your Logo
Logotype, commonly know as a logo, is a design, a graphic representation/image/trademark symbolizing one's organization. Designed for instant identification, a logo can appear on company letterhead, advertising material and signs as an emblem by way of which the organization can easily be recognized. Not just the purview of big businesses and conglomerate brands, even small … [Read more...] about How to Create a Logo for Your Business