A reader has started a janitorial cleaning company and now has 8 contract. Learn how to expand a janitorial cleaning business, and grow the number of customers or contracts
Know Your Customers
To survive in sales today, you’ve got to junk the old rules and take a 180-degree turn on what you do when you “sell.” Learn why customers really buy in the excerpt from the book “The New Conceptual Selling.”
The long-term survival and profitability of your business depends on your relationship with customers. Learn 7 ways how you can get close to your customers.
If you know your customer, you’ll know what they want from you and from the products they buy. You need to know who you’re talking to in your marketing materials so that you know how to connect with them, not just talk at them. You’ll have greater success the better you know your customers. So, […]
Customers are not created equal: some are more valuable than others. Businesses that have the ability to determine the value of the customers have the edge in today’s highly competitive business environment. Customers fall into different categories, such as: Customers who are profitable; Customers who increase your competence . Customers who build up the image […]
Customer satisfaction is just the minimum; your goal is to engage your customers. Learn the four emotional building blocks for an engaged customer.
Understanding your customers is an integral part of entrepreneurial success. Learn the questions that can help you look at your customer’s motivations and needs.
Excellent customer service is key to the success of a small and home-based business. In fact, a superior customer service is your primary weapon against giant retailers and big businesses like Wal-Mart. To be able to offer excellent customer service, however, you first need to know and anticipate what your customers want. You should know […]
Many businesses have closed shop because they have failed to clearly identify who will want their products. Capture the right audience by asking the right questions
For any business to survive, entrepreneurs must focus on their most important resource: customers. Businesses are born with a product, but die without customers.