Today’s marketplace is more competitive than ever. To compete with the big boys, small businesses need superior customer service, which is their primary weapon against giant retailers and big businesses like Wal-Mart and Amazon. However, small businesses need to know and understand their customers to offer excellent customer service. Understanding what customers want and … [Read more...] about How Customer Data Platform (CDP) Can Help Small Businesses
Know Your Customers
How to Integrate Software Into Customer Service Knowledge Bases
As companies grow, they tend to accumulate more and more knowledge. This knowledge is often siloed in different parts of the company, and it can be difficult for employees to find the right information when they need it. One way to combat this is by integrating knowledge base software into your customer service system, which will allow employees to access the knowledge they … [Read more...] about How to Integrate Software Into Customer Service Knowledge Bases
3 Reasons Why Customer Experience Is Important For Your Business
In a world of personalized shopping experiences, consumers’ expectation when they shop or interact with a company has continually risen. Thanks to improvements in software and technology, the future of customer experiences is already upon us leaving those without improvements to processes playing catch up. Whilst your business may not necessarily have the budget of a global … [Read more...] about 3 Reasons Why Customer Experience Is Important For Your Business
The Importance of a Strong Social Media Brand Presence
According to Statista, approximately 64.6 percent of the global population and businesses are capitalizing on the popularity and reach of social media platforms to enhance their marketing strategies through social media branding. Social media branding works so well for businesses because it makes their brand presence more personal. The more personal your brand presence, the … [Read more...] about The Importance of a Strong Social Media Brand Presence
8 Features You Need to Consider When Choosing a CRM Solution That Works for You
Customers and clients expect top tier service and products from every business they employ and purchase from. In fact, in the mind of the consumer, they are your only customer, your top and only priority. No matter their stage in your marketing funnel, your customers and clients are looking for maximum efficiency. So having a CRM solution that understands and can capitalize on … [Read more...] about 8 Features You Need to Consider When Choosing a CRM Solution That Works for You