In the competitive realm of business, standing out is not just an option; it's a necessity. A Unique Selling Proposition (USP) is the golden key to differentiating your brand from the sea of competitors. It's what makes your product or service uniquely valuable to your customers, and it's crucial for driving your marketing and sales strategies. Unique selling proposition … [Read more...] about How to Create Your Unique Selling Proposition (USP) Online
How to Market Services
The 5 Most Effective Ways to Market Your Business
There are a number of elements that need to be in place for your business to achieve real and sustainable success. The first element is the hard work, dedication, and belief of the person who founded the business: you. Secondly, your business needs a great product or service that meets a specific consumer need, ideally in a unique way. These are the cornerstones of business … [Read more...] about The 5 Most Effective Ways to Market Your Business
The Power of a Thank You
One of the articles I've circulated over the years is an article about the power of thank-you notes. One subscriber, Duncan Shaw, recently sent me an email relating how this article had impacted his business. In recent years I have observed an increasing reliance on auto-responders, aWeber tools and other means for small business owners and marketers to try to leverage their … [Read more...] about The Power of a Thank You
How to Combat Skepticism
People are more skeptical than ever. They are skeptical about the government, business, professional sports, medicine, entertainment, media, religion and technology (to name just a few institutions that impact our lives daily). In the middle of all of that skepticism you attempt to market your services - you try to tell the world (or those in your market niche) how wonderful … [Read more...] about How to Combat Skepticism
A Seven-Step Model for Marketing Professional Services
If we look at the big picture of how a prospect actually becomes a client, the following seven-step model is very useful. Each step involves specific tactics. 1 - Strangers You want to approach a prospect, but you don't know them and they don't know you. Marketing to strangers usually means struggle and rejection. That's why the first set of marketing tactics are to form … [Read more...] about A Seven-Step Model for Marketing Professional Services