There are a number of elements that need to be in place for your business to achieve real and sustainable success. The first element is the hard work, dedication, and belief of the person who founded the business: you. Secondly, your business needs a great product or service that meets a specific consumer need, ideally in a unique way. These are the cornerstones of business success but even they aren’t enough without a third vital element: potential customers have to know what your business is offering them. With that in mind, let’s take a look at five effective ways to market your business.
Marketing is an ancient art, for as long as there have been businesses the owners have tried many methods to promote their goods. In the last century, these have settled into what we would recognize today as traditional forms of marketing. This umbrella term encapsulates the use of billboards as well as newspaper, television, and radio adverts and is still one of the first considerations of many business owners. It has to be said, however, that this form of marketing is becoming less effective as the years’ progress. Many people switch channels when TV and radio ads appear or watch recordings that allow them to fast forward adverts. It’s also true that newspaper circulations are falling, so advertising in local papers may not bring the reach it once did.
Pay Per Click Marketing
One reason that newspaper sales are in decline, of course, is that more and more people are turning to the internet for their news, and many business owners have followed the same path when it comes to their marketing plan. One popular option is the use of pay per click marketing, as this means that businesses only pay when somebody clicks on to their advert or link. It sounds like a good idea and can be when done with a high-quality advert, but it doesn’t always lead to the sales conversions that may be expected. Google and Facebook are often the first port of call for people who want to use pay per click advertising, but other popular sites may offer the service too. To get the most out of this form of marketing you need to ensure that the ad or landing page is eye-catching and will guide the consumer towards a sale and that you have carefully targeted the people that your advert or link will appear before.
Social Media Marketing
Pay per click marketing is often associated with social media sites such as Facebook, but it can be much more effective to utilise a more organic social media marketing strategy. Social media has transformed our world, and it continues to grow exponentially with estimates of 2.77 billion users worldwide by 2019. That’s a huge market available to businesses who know how to reach them. Having active social media profiles with regular posts is essential, and the content posted needs to be both relevant and exciting with a high visual appeal. It’s also important to post at the correct time on the correct platforms and to use the correct hashtags that will get your post seen. Social media marketing experts can help your business make the most of this potential, and it can bring excellent results.
SMS marketing has superseded email marketing, as many advertising emails are simply swallowed up by junk filters. Another advantage that SMS marketing brings is that people are ever more attached to their phones, and tend to look at incoming text messages without delay. When using this form of marketing it’s important to ensure that customers have opted into receiving marketing messages, that you don’t send too many messages, and that your texts contain relevant news or offers. If you can meet all three of these criteria then you could find that SMS marketing is the most cost-effective form of advertising of them all.
Direct marketing, as the name suggests, involves publicising your product or services to people face to face, and you often find direct marketers in shopping centers or at trade fairs and events. One advantage of direct marketing is that you can hand out free samples of your goods to people who are in your target audience, and you can also use it to get feedback on your products. On the downside, by its nature direct marketing won’t allow you to reach out to the same sort of numbers as many other forms of marketing.
These five methods of marketing can all bring success and a significant return on investment, but they all need to be carrying a message that appeals to potential customers. With modern technology changing every aspect of the way we live, many businesses are now finding that the more modern marketing strategies, such as SMS marketing and social media marketing, generate the most interest and the most sales. A modest investment in these mediums can bring highly attractive results.
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