People continue to say how cold-calling is dead and how in today’s environment, it no longer can be cost justified. The answer in my book is both “yes” and “no.” Let me deal with the “no” first. In the past few months, I’ve watched numerous salespeople shift all of their prospecting efforts to developing social […]
Thinking of growing your business without depleting your bank account? You can boost your business by tapping the power of referrals.
Effective selling is essentially a customer DISqualification process. You systematically define whether any given targeted customer justifies the time and cost of further pursuit. Learn effective sales call selling technique.
According to the book “No More Cold Calling” by Joanne S. Black, cold calling or the process of contacting someone who do not know you or expecting your call, is a waste of time. Referral selling is the best sales technique out there.