Correctly composed cold emails can be highly effective. This selection of tools will help you to master cold outreach campaigns and breathe life into your business. Cold email outreach is a tricky task, although it is essential at the early stages of a business. Behind cold email campaigns, there is quite a lot of effort put into content perfection, targeting, and … [Read more...] about 10 Tools for Sending Successful Cold Emails
Cold Calling
Should Social Media Replace Cold-Calling?
People continue to say how cold-calling is dead and how in today's environment, it no longer can be cost justified. The answer in my book is both "yes" and "no." Let me deal with the "no" first. In the past few months, I've watched numerous salespeople shift all of their prospecting efforts to developing social media with such vehicles as Linkedin, Twitter and Facebook. The … [Read more...] about Should Social Media Replace Cold-Calling?
8 Tips on How to Get Referrals
Even if you have the absolute best product or service in your category, you may have some tough time making a presentation or closing a sale with someone who does not know you. With the proliferation of scams and pyramid schemes, you are bound to hit some brick walls. Let’s face it: we trust people we know. If your prospect doesn’t know your chances are that prospect will … [Read more...] about 8 Tips on How to Get Referrals
Sales Call Selling Process
You have just walked out of the office of a potential new major customer that you have anxiously been waiting to meet with for weeks and again, you realize you have no idea what is going to happen next as a result of your meeting. Worse yet, you again spilled all your beans by telling the potential client how they should solve their problems, hoping that they will LET YOU help … [Read more...] about Sales Call Selling Process
Forget Cold Calling; Referral Selling is the Best Sales Strategy
Cold calling, the process of contacting someone who do not know you or expecting your call, is a waste of time, according to the book “No More Cold Calling(TM): The Breakthrough System That Will Leave Your Competition in the Dust” by Joanne S. Black. The industry standard response rate for cold calling is a mere 2 percent. Ms. Black writes, "I don’t believe anyone should … [Read more...] about Forget Cold Calling; Referral Selling is the Best Sales Strategy
