Below is an excerpt from the book The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. Lafley and Ram Charan; published by Crown Business; April 2008; 978-0-307-38173-6. Reprinted with permission from the publisher. 1. Get a facilitator. This is the traffic cop of the session, and should be an outsider. An insider brings baggage that … [Read more...] about 10 Rules of Brainstorming
Book Excerpt
Generation Y: How They Think and Act at Work
Employers always seem to be asking me, "What in the world is Generation Y thinking when they do some of the things they do at work?" As a researcher and member of Gen Y, which I define as being born from 1977 to 1995, I think it's important to shine a spotlight on what my generation is thinking when we show up to work (and then immediately ask for a coffee break). The more … [Read more...] about Generation Y: How They Think and Act at Work
The Principles of Trusted Leadership
Below is an excerpt from the book The The Trusted Leader by Robert Galford and Anne Seibold Drapeau. Reprinted with permission from the publisher: Trusted Leadership takes many forms. From the way the CEO talks to the members of his or her senior management team, to the way front-line employees show how they feel about the company in the way they deal with customers. … [Read more...] about The Principles of Trusted Leadership
The Essential Contents of a Marketing Plan
Every marketing plan has to fit the needs and situation. Even so, there are standard components you just can't do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget. Standard Components of a Marketing Plan Situation Analysis: Normally this will include a market analysis, a SWOT analysis (strengths, … [Read more...] about The Essential Contents of a Marketing Plan
Master Your Money Type to Create a Life of Wealth and Freedom (Part 2)
Below is an excerpt of Chapter 1 from the book Master Your Money Type: Using Your Financial Personality to Create a Life of Wealth and Freedom by Jordan E. Goodman . Reprinted with permission from the publisher: Why Self-Awareness Counts in Making Money Work for You As psychologists tell me, awareness of the emotional impact of an event is the first step toward healing. … [Read more...] about Master Your Money Type to Create a Life of Wealth and Freedom (Part 2)