In a recent survey done by The E-Tailing Group and some results published by the Internet Retailer magazine, they found that retailers are finding success in using traditional retailing tactics to their web operations:
Traditional Retail Tactics What Works on the Web (features rated as very/somewhat valuable):
- Seasonal promotions (94%)
- Email as a merchandising vehicle (91%)
- Site search (81%)
- Sales or specials (90%)
- Cross sells (84%)
Traditional retail tactics seen as having growing importance on the Web:
- Gift centers/suggestions (68%)
- Coupons/rebates (67%)
- Retail locators (50%)
- Frequent buyer programs (47%)
