QUESTION ON How to Work from Home as a Real Estate Agent
I am a relatively new real estate licensee. I recently started working a home full-time doing my real estate. I am badly in need of practical ways to increase my clientele of buyers and sellers. I had in mind to create a web page, I prospect daily, to find sellers in need of my service… but I need some turn over to produce income quickly. Do you have any suggestions as to how I can succeed as a real estate agent working from home?
Advice by Tammy Harrison
The best, and least expensive way to prospect is to get out and about in your community. Anything that includes the public is a great place to be, a county or state fair, a charity event, a sports event or get-together at the local schools. You need to be seen and heard right at home before you start looking for ways to prospect outside of your own backyard.
Another suggestion is a local direct-mail campaign with postcards. Have a card designed that introduces you with all of your contact information. It may take a bit more time, but research has shown that mail that is hand-addressed is more likely to get read than pre-addressed address labels.
You could also take some time to go to various businesses, introduce yourself and ask if you can leave some business cards for their convenience. Good places for this are local colleges, industry and places where they have turn-over and people moving in and out who will be seeking housing. I always bake some cookies when I hit the streets as nothing leaves a more lasting impression than a bit of my kitchen in the tummies and minds of those I meet. I place a baker’s dozen on an inexpensive disposable plastic tray, wrap them with plastic wrap and insert a little hand-written note on top. For real estate, you might say something like “Want to enjoy these cookies in a new house?” or something to that effect – including your name and contact information.
I have read surveys that suggest that websites are good places to prospect for the professional crowd such as lawyers, doctors and the like. The problem with it is, it isn’t a fast fix. You have to have a website designed and maintained and you have to have it submitted where necessary so that people see it. This takes marketing, advertising, money and good ole’ networking so that your site name and address get out to your target audience. It is a good idea, but not in the short-term.
Hope these ideas help! Best to you.
Recommended Resources on How To Start a Real Estate Business
- The Real Estate Entrepreneur: Everything You Need to Know to Grow Your Own Brokerage
- The Millionaire Real Estate Agent: It’s Not About the Money…It’s About Being the Best You Can Be!
- Success as a Real Estate Agent For Dummies
- Trump University Commercial Real Estate 101: How Small Investors Can Get Started and Make It Big
Article originally published in May 2002. Updated February 24, 2012Tammy Harrison is a successful home-based working mom for over five years. She holds a degree from Mizzou in Consumer Economics. Her business focuses on Marketing and Creativity for Small Businesses as well as numerous other small businesses.