There was a time when the very fact that you built a website and invested in digital marketing to some degree was enough to help boost your sales, because hardly enough people were doing even that some years ago. However, since that time is long gone and every company worth anything is now investing heavily in both web design and digital marketing, it is much harder to get a return on your investments. That is precisely why creativity and innovation are more essential now in web design and digital marketing than it was ever before.
Web Design: What is It that Your Visitors are Seeing First?
There’s an old saying about the first impression being the last one, and whether it’s true in real life or not, there is no doubt about its validity in online business.
What is it that your visitors are seeing when they land on your site from a SERP? What they see is everything in making that first impression, which is why the design needs to be innovative enough to catch their attention strongly enough so that they can get to the next phase, which is browsing.
The images and the highlighted texts play a key role here, so you want high-quality and unique images, supported by text that is written well and has direct link to what the user searched for, aka the keywords.
Fluidity and Dynamic Nature of the Website is Extremely Important
Once they have landed on the site and have been intrigued enough to browse it further, the importance of the website’s fluidity cannot be stressed enough.
People are not willing to wait around for pages to open and they will leave if the site feels clunky or lacks uniformity and organisation. To creatively present each page and organise it intuitively for the incoming traffic takes experience, knowledge, skills and innate creativity.
While most of the designers and site owners have realised that almost everyone browses chiefly from their mobiles nowadays, having a mobile version of their site alone is no longer enough. Web design needs to be dynamic in nature, so that it assumes the most readable and viewable format, depending on the dimensions of the specific window and the OS that it is being viewed on.
Web browsers on computers are often resized to fit a slice of the screen and accommodate multitasking. All new smartphones and tablets are being launched in 18:9, 18.5:9 and even 19:9 wide screen ratios these days, making it increasingly important for the site to be designed to be agile and able to adjust according to the aspect ratio of the display.
Standing Out from the Crowd is Not Easy
Standing out from the crowd, or being unique, are phrases that can be incorporated into any positive advice anywhere, especially when it comes to business.
Everybody already knows that you need to be different in this highly competitive market to reach and impress your target audience, but it’s so very difficult to do. Unless you have actual, creative ideas that set you apart and you know how to implement them, that advice is of no real worth because it’s like saying, you need to be rich to make money! The modern customer has seen it all, thanks to social media and the internet in general, which is not really good news for marketers and new businesses trying to raise brand awareness.
However, Ascensor (a digital agency in Leeds) actually understands the futility of this advice about being unique, without the actual ideas. This is the reason why their web designing and digital marketing services are centred around creative, up to date and fluid solutions. Ascensor don’t just advise you to be creative, they will bring the creativity with them and help your business flourish with the help of their ideas, expertise and 12-years+ experience. Work together with the right digital agency and they will give wings to your dreams and ideas with the help of their own.
Utilising the Power of Creativity in Marketing
A silent animation, a whiteboard animation with an explanatory voice behind the hand, a short video or just classic text and email marketing; all of them have just one thing in common, which is the fact that if they are successful, it is because they were creative. Even if the concept itself is nothing ground-breaking, it’s the implementation that matters. This is the part where a digital marketing agency can help you, but given that it’s your business, it would only make sense if you guided them towards the kind of message you want to send to your target customers.
Intelligence and creativity are almost synonymous, so when you show creativity in your marketing campaigns and web design, people are naturally intrigued. It is a great tool for piquing interest, inspiring engagement, and leading the customer down the conversion funnel from there on.
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