I don’t buy groceries or rent videos online. I resist trendy looking sites and trendy advertising campaigns that reek of decadence, desperation, or deranged venture capital. I price everything online – even if I’m ultimately going offline to buy. I will never purchase lawn and patio furniture from Amazon.com. I have zero tolerance for amateur […]
Selling on the Web is not as simple as you may think. Learn the various elements that you need to implement a successful e-commerce strategy. 1. Make sure you have a market. Who is going to buy your products online? The best place to start is your current customer base. Will going online make life […]
Your web site is like a fight of stairs into your business. Once you’ve got prospects to your home page – your online front door – you want to move them to action. If you miss a step or two, prospects will fall and won’t make it in the door to your business. If you […]
Creating the right partnership is essential to building an online business. Whether it is called joint venture or strategic alliance, it still comes down to one thing: Businesses working together towards common, mutually beneficial goals.
Choosing the wrong merchant account provider is one of the quickest ways to jeopardize your business. Know how to evaluate a merchant account provider and understand the rates and fees involved.
Selling clothes online faces a number of challenges. Learn the reasons why consumers avoid buying clothes on the Web and devise strategies to overcome these problems.
When your eCommerce business grows to the point where you can no longer package and ship the orders yourself, it’s time to consider outsourcing your order fulfillment.
Credit card fraud is the number one problem in e-commerce. Learn the 10 tell-tale signs of a fraudulent order and 5 ways to make sure that the orders you process are the real deal.
Chargebacks are part of accepting credit card payments. Know the steps to help you eliminate chargebacks and decrease the number of fraudulent orders.
A significant part of online shoppers abandon their shopping carts before the purchasing process is completed. Here are ways small businesses can improve their sales conversion rate and reduce abandoned shopping carts.