Having an e-commerce website is like having a brick and mortar shop without all the overhead that comes with it. It is fundamentally cheaper to own a piece of virtual real estate to do business out of than owning a regular store. But there lie a few problematic issues.
It’s easy to spot a business when driving down the local highway, but it’s impossible to see one on the information superhighway. So, driving traffic to your site becomes a prominent goal, but furthering that goal to convert visitors into customers is the ultimate goal.
Here are 9 quick and easy tips to help convert visitors into customers.
1. Send out free samples to influencers
Biting the proverbial bullet and giving your product away to key people is actually a good thing. One way or another, for better or for worse; people will hear about your product. The better your product is the more these key influencers will rave about it which will, in turn, drive people to your shop.
A little research can go a long way to find the most personable influencers to give your product to. While a lot of it may be a numbers game in social media, you can often find people who have a smaller but more devoted following than the biggest numbers on any platform.
2. Start blogging
While those key influencers are making up their mind about your product, you can be helping them out with great posts explaining the best uses for your product. It may seem a bit redundant, but it will start getting you noticed by people who haven’t heard from the key influencers yet.
For almost every online business blogging has become a must. But there are a lot of extra benefits if you are looking for an organic growth. Things like long tail keywords, excellent SEO practices, and the ever required great content will get your product noticed by people looking for something along your products lines.
3. Build an email list
Email marketing is a great little gem. Having people to send out newsletters containing your new products, or to give them special offers for being loyal customers is never a bad thing. This is almost as close to the best form of marketing the world over; word of mouth. How you build it can also determine how well you do.
Building a list from scratch can be an arduous task, but it’s the payoff at the end that will matter most. You can incorporate opt-ins, content upgrades, and exit-intent popups to offer even more access to your content to your visitors by asking for and receiving an email address.
4. Use popups at key points
It is undeniable how well a good popup will convert. From simple content upgrades to special offers if you complete your purchase right now. They help build your email list as opt-ins and can help retain your customers when used as an exit intent popup. This step should be tested extensively to see where and how it works best for you.
There are almost an infinite amount of ways you can use popups. You can trigger specific rules for specific popups, you can use the ever-loved exit intent popups to reduce cart abandonment, you can even configure the popups to appear one way for mobile visitors and another way for those behind a PC. A little time and effort to test all your options will go a very long way.
5. Be mobile friendly
This cannot be stressed enough. Your complete exercise in being an e-commerce retailer will be focused on mobile technology more than someone behind a desk. People look for deals on the go and if they can’t visit your site while on the go, well you can wave bye as they pass.
Using mobile marketing techniques to your advantage will propel your sales because of the very nature of the evolving internet. Being specific with your techniques and being responsive to your mobile visitors will help keep them coming back for more.
6. Use social media to your benefit
You want to be where your customers are. While it may be impossible to be on each and every social media outlet, do take part in a couple that would be the most beneficial for you. Facebook is a great medium for you to connect with people and other businesses who could also help you propel your sales. Twitter is a great place to connect with people on a more personal level as you can respond to queries or comments, and your social following is always prominently displayed. But, the best place you could possibly be for physical products is on Pinterest, where its complete reliance on visual aids is the perfect way to showcase your products.
Once you have decided on your social media platform of choice, just keep plugging away at it. Stay consistent with your habits and publish new content as often as you can. Follow the unwritten rule of 80/20. While pushing someone else’s content seems counterproductive, it gets that persons’ attention and they can become someone who pushes your content.
7. Use comparison engines
You have to understand that people will look for the best possible deal that they can get. That may mean looking at your site and several others for the exact same product, and then they will tend to go with the guy that has the best price. They may even go as far into these sites to see who has the cheapest shipping. If you can offer them your price and shipping costs alongside your competitors, you have gained a definite advantage over your competitor and giving your visitors a value the other guys didn’t. Small things can go a long way.
8. Use video
There is a reason why places like YouTube are so popular, and it isn’t because of them being first either. Videos are a lot easier to digest than just images and words because you can showcase your product and all of its uses. People can be influenced just by seeing the product in action, because; remember seeing is believing.
9. Go offline
While it’s great to be online and selling well, but you can actually increase your visibility by grabbing a kiosk at a mall or a stall at the trader’s markets. These places can be flooded with people just browsing so take advantage of having your product just being put in front of random people. You will be there to demonstrate your product in action and you can answer any questions that arise on the spot. You can always hand out business cards that have your website and email address so that they can visit it later.
Boosting your e-commerce sales is crucial for the success of your online store. With a little effort and by implementing the strategies discussed above, we’re positive you’ll start seeing results soon enough!
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