Your website cost a small fortune to build, and everything looks fantastic. All the tools work as they should, internal links work, content is all set — and your online business is ready to go. Everything is perfect. Or so it seems. Every hyperlink may be in place and every graphic perfect but before you venture forth for one more day of cyber-business as usual, check to be sure that you are not the weakest link in your online business.
Just like the (now defunct) game show which will unceremoniously cast you out of the game for hemming and hawing, so it is with the fast paced world of e-commerce. If you want to succeed, you must arrive prepared.
The fact is that we can all be our own worst enemy especially when the unexpected arises. In cyber-business, it’s a given that many unexpected situations will arise. So now is the time to arm yourself with the tools to succeed and become the power link in your business building campaign.
Consider the following situations before they arise:
1. Too Much Success.
Yes, indeed, even too much of a good thing too fast can overwhelm you and put your business into a downslide. Be prepared to say no when you have reached your capacity. Better yet, start a waiting list. This little technique will make you more popular, not less, and give you the breathing room you need to grow at a stable pace.
2. Slow Times.
Every business has an ebb and flow. Be prepared for it. When business picks up and begins building at the speed of light, don’t be surprised when a month comes around when it’s slow as a snail. The key is not to panic. Every business has months that are fast paced, months that are average, and months that are slow. Make a spreadsheet of this year’s progress and then watch it repeat itself next year. The numbers may be different, but speed is likely to be about the same. Prepare for it. During the slow months either count your blessings and take a vacation or use the time to improve your own business model.
3. The Terminally Grouchy Customer.
We all have them. Keep in mind that some people will always find a reason to complain, to be angry, or to be difficult. Plan on it now and you’ll be better prepared to deal with them when the time comes. Make the logical decisions now about which terminally grouchy customers might be worth keeping, which might not be worth keeping, and how you will handle the situation with each. Then when the time comes and the emotions hit like fireworks, you’ll be better able to keep your cool and handle the situation professionally.
4. The Screw Up.
Yep, it’s gonna happen. While learning and growing, adapting and building your business there will be times that you’re going to really mess something up. Keep it mind, that’s it’s human and we have all been through it. Seek support at the point of impact from someone with business savvy and a nurturing touch. Then forgive yourself, promise to do better next time, and most importantly, move on. Those that hold on to their mistakes will eventually lose. So let go, and remember it’s our mistakes that teach us the most.
Foreseeing life’s little mishaps before they happen can help us to deal with them and keeping moving forward. Don’t wait, plan for those situations now and you empower yourself to always be the navigator of your business and it’s success.
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