RSS Feeds are all the rage nowadays. The number of users and subscribers of RSS feeds are said to be growing exponentially. Businesses and individuals are scrambling to get into the game. The question now on everyone’s mind is – “How do we now cash in on this new form of content?”EContent Magazine in their March 2005 issue has a very interesting article on how businesses are looking to tap into the revenue potential of RSS feeds. As the article says, “Where there are eyeballs, there must be a way … to monetize them.”The article went on to describe various

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PowerHomeBiz.com receives a lot of questions from our readers through our Consult Your Guides section. Below is a recent question we’ve received on organizing the legal structure of a business: I own a small C corporation and am in the process of selling a plot of land. However since I am a C corporation I will be getting taxed almost 35% is there anything I can do to avoid getting taxed such a high rate? – John Hapner, FL. Read the advice given by our Tax Expert Chrissie Mould

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Why Incorporate?A well-incorporated and well-run company can limit the personal liability of its shareholders. Corporate assets may be at risk, but personal assets will generally be treated as separate. However, keep in mind that the Court does not automatically remove liability for criminal and negligent acts on the part of the company’s officers, directors and shareholders. Incorporation can help limit your personal liability as a business owner. In general, creditors of your corporation must satisfy their claims by seizing the assets of the corporation rather than your personal assets. In contrast, as a sole proprietor or partner in a partnership

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Coming up with winning business concepts need not be a brain-wracking exercise. There is one simple formula: combine a need with something you love. While you’re at it, you can even add your pet to the business equation. Every day life is full of things and details that could be improved. You and your pet can together offer a solution to a need that could have a large marketing audience. David Marcks discovered a lucrative business opportunity when he used his dog to solve a problem that he constantly faced working at a golf course – the proliferation of geese.

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Edward W. Scripps built a media empire that includes daily newspapers in 20 markets stretching from Washington to Florida, Scripps Howard News Service, United Media, and the worldwide licensing and syndication home of PEANUTS and DILBERT. He started the business in 1878, borrowing $10,000 to launch a newspaper in Cleveland called “The Penny Press.” It was aimed at an unserved market of urban workers, and quickly became the model for the nation’s first mass medium. He found a successful formula, and started to build the first chain of newspapers under common ownership. Today, the E.W. Scripps Company is “a diversified

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A highly effective marketing tool that will dynamically promote your business is direct mail advertising. The success of your direct mail advertising will be highly dependent upon the perceived quality of your business, the design, the message you re conveying, and the special offer. The combination of these factors determines if your direct mail piece will get read or tossed aside. Customer Mailing Lists To get started, you will need to compile and develop a database for your customer mailing list. If you are targeting different customer segments, then you should have a separate database for each targeted market. Also,

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With so much competition nowadays, a small business needs to create buzz and excitement to survive. That’s exactly what Vicky Prazdnik and Lori Mozzone did in their startup fashion business Curliegirl (http://www.curliegirl.com/). The duo designs and creates crocheted and knitted hats, bags and scarves, but it was their sexy crocheted cotton thong underwear products that got them lots of attention at the start! As Mozzone says, “The thong has gotten us a lot of attention in the past. In fact, we tried removing them from our website a few times to make room for new items, and without fail someone

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One of our visitors recently sent this query through our Consult Your Guides service: Hi, I had recently formed a sole proprietorship which I want to restructure as a Corporation. I have determined that it would be more beneficial for myself and the business if I change the structure to a corporation but I have no idea what I’ll have to do to get that done or where I’ll have to go. Also, we have a contract done as sole proprietorship but I want to change the full structure to a corporation. Please help! Thank You- Dinesh – West Virginia

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Determining the type of legal structure for a new business can be daunting for entrepreneurs and small business owners. Corporations and limited liability companies (“LLCs”) are preferred business structures because, unlike sole proprietorships and partnerships, both offer liability protection. This means that the owner of a company cannot be held personally responsible for the company’s debts. The personal assets of an owner are shielded from company liabilities. In researching the various business structures, one inevitably comes across the S corporation. S corps and LLCs are similar in that they are both “pass-through” entities for tax purposes; the income of these

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