One of the most effective tool in sales copy is the testimonial. Write in your ad copy how you made thousands, if not millions, using your product or technique — and you can expect hordes of people joining your program, buying your ebook or getting your product. But are these claims always real? How true are these claims? Some I may say are real, with a few embellishments here and there. But others are downright laughable. Take this person who wanted to advertise with us. His ad says “Learn how I am making $19,500 a month with Google Adsense.” Pretty

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We’re featuring over at Women Home Business Alison Liebeskind, founder and creative force behind the fashion knitwear Alison Beth Company. Alison was able to successfully use her passion for textiles into a thriving business in a cut-throat industry, and her creations have been featured in numerous fashion spreads. The article focused on how she started, from the time she was doing everything herself hand knitting all her products while running the day to day operations of the business to outsourcing production to other manufacturers. We get a lot of questions on how to start a fashion business, and it is

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If you are trying to reach the small business market like us, Experian has commissioned a very interesting study called “The face of today’s small-business owner” shedding light on the characteristics of small business entrepreneurs. Here are some findings of the study: Small-business owners possess a 21 percent higher income than the overall population. The average small business owner’s annual household income is $71,690, compared to a nationwide average of $59,378. They are slightly younger than the overall national average, and they’ve lived in those homes longer than the typical citizen. 42% more likely than the average American to be

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60 Second Ideas named this blog as one of the Top 10 Small Business Blogs for posting “solid down to earth advice for home business entrepreneurs. ” Thanks.

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The Web is moving towards a new direction. From simply being an information resource, the Internet is becoming a user-centric platform focused on the needs of users. As Newsweek in their recent cover said, this new phase is “Putting the ‘We’ in Web” (April 3, 2006 issue, pages 47-53) with the “Internet’s ability to empower citizens and enrich those who help with the empowerment.” The Web is becoming deeply collaborative, allowing people to work simultaneously on the same tasks at the same time (example is project collaboration application such as BaseCamp). Many of the new success stories are riding on

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There are two kinds of capital: debt and equity. Both kinds are typically used by a company during its lifetime. Lenders have different objectives than investors and therefore look at different factors about a company when deciding whether or not to invest or make a loan. Debt Debt is money borrowed, which must be repaid at a set time period and generates income for the lender over that time period. Lending sources include not only banks, but also leasing companies, factoring companies and even individuals. Read full article

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We received a feedback from a user today telling us that our site’s use of Adsense was critiqued in a video lecture. I watched it and listened to what the person had to say. The page the person assessed was the article “Earn Money from Your Hobby” – although he had an old version of the page. The version he used did not have any Adlinks, and there was a border on the large rectangle ad. We have since added Adlinks on many of our pages (experimenting on the color along the way) and have used white borders on our

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I am a frustrated scrapbook enthusiast. I love the idea of creating and keeping scrapbooks. I subscribe to several scrapbooking magazines. I always buy papers, embellishments, stickers, other accessories and equipment for scrapbooking every time I head out to a craft store. Yet I don’t have the time. Since I decided a year ago to create scrapbooks for my kids, I am proud to say I’ve finished only two pages since then. But I have a tall cabinet of papers and my embellishments are in several big boxes — I am ready to scrapbook (I just don’t know when) .

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