25 Lessons for Start Up Home Business Owners
Starting a new business is challenging. It is not easy, and in most cases, it will require that you put your heart and soul to it to succeed. If you are about to start a business, here are 25 lessons that can guide you
Read moreThe Five Key Components of Web 3.0 Marketing
Web 3.0 marketing describes the next wave that is already taking place and is the shift from Web 2.0. The key driving factors to Web 3.0 marketing include browsing habits, browsing methods, more intelligent information, the experience we’re looking for, and the openness of the Web. Learn the 5 key components of Web 3.0 marketing
Read moreWhat is Your Customer’s Price Tolerance Ratio?
What Congressman Weiner Can Teach Small Businesses about Social Media
Rep. Anthony Weiner (D-New York) is currently embroiled in a controversy after a lewd photo was sent from his official Twitter account to another woman not his wife. This scandal demonstrates the risks to using social media. Here are some lessons that the scandal involving Congressman Weiner can teach us on how to use social media.
Read moreHow a Bookstore is Surviving Tough Times
The bookstore industry has been hit hard by the changing times. Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.
Read moreAre Your Communication Strategies Really Engaging Employees?
Employee engagement is a shared understanding of the issues that affect the business, and that understanding leads to changes in employees' attitudes and behaviors. If you have employees, how engaged are your employees?
Read more7 Mistakes Made by New (and Even Some Seasoned) Business Leaders
The challenges facing businbess leaders today is never ending and we get caught up in the stuff necessary to accomplish the immediate task at hand and we sometimes lose site of the ultimate goal or mission. Here are seven of the most common pitfalls that will blow any leader off course:
Read moreEstablishing a Brand Name for Your Company: The 5 W’s of Branding
Tale of Two Ice Skating Videography Businesses
Every business needs to look at the competitive landscape. It can give a sense of how your business is doing, provide ideas on what and how to improve, and identify opportunities based on your competitors’ weaknesses. Take a look at two home-based videography business.
Read moreWhat Social Media Isn’t
Social media is a big, complex subject and the best way to understand social media is to start by talking about what social media is not. Look at the old world of traditional marketing.
Read moreThree Steps to Understanding and Overcoming the Fear of Starting a Business
While some may find it easy to launch themselves unto the entrepreneurship track, others struggle with the decision and become paralyzed through inaction because of the risks that a new business venture imposes. Learn to overcome your fear of starting a business.
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