How to Develop a Winning Product Placement Strategy

After creating a product, the next step will be to work on market infiltration and eventually market domination. One way to achieve this is through product placement, especially if you have limited means to market the product on your own. Learn about effective product placement strategies.

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How to Create a Targeted Market Opportunity

In order to be successful in any proposed business venture, there must be a market opening in the targeted industry. Learn the three steps to creating a market opening.

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Why Your Customer Doesn’t Like Your Price

When selling, there will be instances that the customer may not like your price. Learn how as a small business owner you can correct the problem and complete the sales process.

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How to Decide Whether a Side Gig is a Business or Hobby

What is the difference between a business and a hobby? When is a side gig a hobby and when is it a business? Learn the factors that differentiate whether an activity is a hobby or business.

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How to Decide Whether a Side Gig is a Business or Hobby

What is the difference between a business and a hobby? When is a side gig a hobby and when is it a business? Learn the factors that differentiate whether an activity is a hobby or business.

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Top 10 Reasons to Have a Presence at Tradeshows

Trade shows provide a unique opportunity to boost your business. Trade show displays allow you to promote new products, gain leads and ultimately increase awareness of your organization. Check out the Top 10 reasons to have a presence at trade shows.

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Quiz: What Type of Networker Are You?

Networking is an important strategy for marketing and building the reputation of your small business. Here's a quiz to test your networking style.

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Unveiled: Myth of Non-Profit

One common question asked by small business entrepreneurs is: should I create a for-profit or non profit type of business. Learn the difference between a for-profit and non-profit

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How to Use Twitter for Your Small Business

For small businesses with no marketing budget, the free microblogging site Twitter can be a powerful means of reaching customers and getting the word out. Learn how your small business can use Twitter.

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How to Market and Sell Food Products to Grocery Stores

Food and food-related products will always be in high demand. But the biggest challenge faced by food entrepreneurs is how to get their products in the grocery shelves. Learn how your food products can be accepted and sold in grocery stores.

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Which is Better: An Employee or Entrepreneur?

Which is better: an entrepreneur or an employee? Which of the two is more rewarding? Less stressful? Less hard work? Learn the advantages and disadvantages to being an employee as well as an entrepreneur.

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When Should a Start-Up Begin Its Marketing?

Marketing is the first stumbling point for many new businesses. Learn what should be the focus of your initial marketing efforts, especially if it will be some time before your product.

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