If you are considering entering a new target market, with an existing or new product or service, it makes sense to first systematically analyze the market in question via some fundamental market evaluation criteria. It is not only rational but most cost effective to determine if a new market pursuit makes sense for your company before any significant resources are further applied to the effort. A pass or fail test of your targeted market is recommended with your company’s core management team collective involvement. Discussing the attributes of a given market and further analyzing the business logic behind your intention