Sooner or later, somebody in your company will ask you to build a company profile. Where to start ? This article will outline the steps in building a good competitor profile and the questions you should ask yourself: What is this profile for? What should be included? What format is most appropriate? What sources can I use? What do I do next ? What is this Competitor Profile for? First, you need to understand why the competitor profile is needed. Too often, one builds a company profile that then stays in your files and that none ever looks at. First

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