Rebranding is a move that needs to be analyzed and scrutinized before you do. It’s true that change and innovation are almost inevitable. Before taking that step of rebranding, it’s important to see if you really need to. Change is good, but, only if its implementation is correct.
For you to successfully rebrand your business, look at the following points to help you safely navigate through the whole process.
Involve your clients/followers
We all know that having a social media presence helps your brand. Therefore, by the time you decide to rebrand, I am sure you already have a considerable following. Prepare your social handles community. Make them aware that you are changing your image. When launching, to avoid negativity, it’s essential to involve them so that they prepare mentally. Such a move helps them be accommodative.
Give your audience a sneak peek
Rebranding means having alternative ideas, logos and so on. As such, you can give your audience a sneak peek of some of the intended changes and get to hear their opinion. Your social media followers can help you decide on some of the moves you expect to make. This helps them know that you value their opinion which could work in your favor when your new brand is up and running.
You have worked on all the logistics of your new brand: the images, a website makeover, and so on. Now, the challenge comes when you overlook your client base reaction. Make a list of all the possible questions your clients will ask about your brand and come up with smooth, straightforward answers to help them understand your new image.
Also, you can have your social media manager (if any), to help you answer to your clients once your new brand is up. Doing this enables you to move swiftly with your clients without some feeling left out. It is also a chance to have more people interested.
Plan on the launch
How do you intend to make the change? Does it involve an official launching date and inviting people? This could need funds which you may need some extra help. A personal loan could be an option. Here’s a prosper.com review in case you need options. You could also decide to make it official on all your social media handles as well as your email list. Also, come up with a short video and have it running on your timeline on the possible social media channels such as Facebook and Instagram trying to make people understand your new image.
Get to promote your new image
Once you launch your new brand, it’s essential to keep your clients interested. Give them updates frequently. This helps you to expand your new company identity. It is also a chance to attract new people who may not have liked the previous brand but are interested in the new one.
Whether you decide to rebrand or not, it’s important to consider having social media influencers to promote your business. Be open to rebranding and see how far your business goes.
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