It’s essential to understand the legal aspects associated with the brand establishment and intellectual property to ensure that your brand is protected at all times. In most cases, you will find counterfeit brands trying to reap where they didn’t sow. Fake brands will want to profit from your brand, and they will employ numerous tactics to remain in business. As such, it’s essential to protect your brand and ensure that you monitor all legal filings, you register the brand, maintain the utmost secrecy, and be clear on all contracts.
Here are strategies to employ with your brand to help you fight parties that want to infringe on your rights, essentially protecting your brand reputation.
Trademark the Brand
Intellectual properties include software, works of literature, images, designs, music, and works of art, to name a few. The intellectual properties help one build customer trust and develop a reputation in the industry. Most mobile applications and websites have copyright laws, but this won’t be enough to protect your brand. Trademarks and proprietary rights can be established, but you will realize that the internet can be considered a wild nest that can be hard to control. Therefore, you should consider registering a trademark for your brand slogans, designs, logos, and the brand name. A lawyer who understands your business will help you get a registered trademark. Legal experts at Revision Legal strongly advocate for such a move since it will help protect your online business. The attorney will provide expert legal advice on trademarks that you can truly understand.
Register the Domain Name
Once you have identified a business name, it’s essential to search then register the domain name. Domain names are essential in brand protection, and although you probably haven’t planned on creating a website, it would be a smart move if you stake a claim on the domain name. Ensure that you have registered the domain name along with its extension, such as. Org, .biz, or .net. Additionally, consider setting an automatic renewal on the registration to ensure that you never lose domain ownership in the future.
Educating your clients on the difference between authentic and counterfeit products can go a long way in protecting your brand. Your customers will be well equipped to avoid fake products. Also, by educating customers on the effects of purchasing counterfeit goods, the chances are high that they will prevent knockoff goods.
Handle all Infringers
You have to take legal measures once you identify anyone infringing on your rights. Be quick to deal with the infringers since they will take advantage of you when you are slow to act. Take legal steps and object the infringing party’s trademark application, or you can initiate a domain dispute resolution procedure.
When you have revolutionary and unique ideas, it would be in your best interest to get a patent before you begin advancing on the idea. Patents are often given to inventors to ensure that others don’t use or take advantage of you. Your invention will be protected by law for a given duration, and you contact your attorney to provide you with insight into the process.
IP Registration and Protection
It would help if you considered registering your IP since you won’t have legal grounds to sue parties that infringe on your intellectual property rights without it. Parties making counterfeit products would be free to use your brand name and logo without proper registration. Also, you can use IP protection to safeguard your patents, copyrights, and trademarks. Establish the protections relevant to your company, then consult an IP attorney who will take you through the process.
Keep Tabs on Your Brand
As a wise investor and businessman, it would be wise to set up Google alerts on social media tools and your business name to monitor whenever your brand name is mentioned. By tracking the use of your brand name, you can determine when a party illegally uses your name, then take legal action.
Have an Employees Handbook
It would help if you Considered hiring a lawyer who will advise you on creating an employee handbook that will help protect your brand. Consider trademarking your name, having a patent on your idea, or buying insurance. It would be wise for businesses that have employees to create a handbook that goes a long way in protecting the brand reputation.
Given the rate at which businesses and inventors are losing profit, you have to protect your brand reputation. Although it’s almost impossible to eliminate online theft, these measures will help you safeguard your investment and reduce the chances of exploitation by third parties. A safe business minimizes losses, and this leads to more profit.
- 5 Reasons You Should Register Your Trademark
- Understanding Trademarks & Protecting Business Names
- Understanding Trademarks & Protecting Business Names (Part 2)
- Why Startups Shouldn’t Overlook International Trademark Protection
- How To Get The Perfect Domain For Your Site – Even If It’s Taken