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Since many of our daily activities take place online, data privacy is more important than ever before. Unfortunately, sophisticated hacking organizations operate online, targeting people on an almost daily basis, stealing their personal information, and then selling it on. If you are a user of SafeOpt, then you don’t ever have to worry about your personal information falling into the wrong hands. The same can’t be said for other similar services and applications.
This article will explain exactly how SafeOpt protects the privacy and personal information of its users:
How Does SafeOpt Work?
If you aren’t familiar with SafeOpt, then we will briefly explain what it is. It is a service that is used by both consumers and businesses, with benefits for both. Put simply, SafeOpt is both an email marketing tool and a promotional notification service. Businesses and customers both sign up for the service, with the former being able to send out promotional notifications and cart abandonment messages to customers, and the latter being able to access accurate, verified promotional offers. A big problem on the internet these days is inaccurate and expired coupon codes. These codes can be very misleading, which is why services like SafeOpt are in high demand.
When a person signs up to SafeOpt’s register and happens upon a website that has SafeOpt installed, they will receive emails detailing important marketing information, promotional codes, and cart abandonment notifications. This helps customers to learn about ongoing discounts and increases customer conversion for businesses. If you are considering using SafeOpt, then you are likely wondering how they protect their user’s data? With over 200 million active users, data protection is essential to SafeOpt’s survival. If it weren’t for their robust security measures, they would not have grown as large as they have.
TRUSTe Seal
Data privacy is extremely important these days, especially since data theft and identity fraud are more common than ever before. Entire online marketplaces exist on the “dark web” that exclusively sell people’s information. This information is then bought by criminals, and used to commit identity fraud, theft, and money laundering. Because of how relevant data protection and fraud prevention are, businesses sign up for schemes and organizations that monitor how they process their customer’s data. By signing up for these programmes and schemes, businesses are able to show their customers that they aren’t taking their data lightly. One such scheme is the TRUSTe Certified Privacy programme.
Businesses that have the TRUSTe Certified Privacy seal on their websites are committed to protecting their customer’s data and comply with the TRUSTe Enterprise Privacy and Data Governance Practices Assessment Criteria. Since SafeOpt is so committed to protecting its customer’s data, it should come as no surprise that holds a SafeOpt TrustE Privacy seal. TRUSTe ensures that businesses signed up for their service constantly meet their standards, which they do by requiring annual recertifications. If you are concerned about your privacy, then you needn’t be when working with SafeOpt. SafeOpt adheres to TRUSTe’s data handling recommendations and ensures that everything is properly stored, protected, and secured.
How Should A Business Manage Data?
Businesses should all manage their customer’s data in the same way. They shouldn’t ever use their customers’ data for anything other than that which is stated in their sign-up agreement. Additionally, they mustn’t ever store data for longer than necessary. Data must only ever be used in relevant ways, must be kept safe and secure, and must only be used within the confines of the law. SafeOpt adheres to all of these principles, ensuring that their customer’s data is never misused or improperly handled.
Data Targets
Frauds typically target people’s personally identifiable information, which includes their social security numbers, birth dates, educational records, and contact information. Additionally, they target people’s financial information, including their credit card numbers, expiry dates, bank accounts, and investment information. Health information is also sometimes targeted because it gives fraudsters the opportunity to commit sophisticated insurance fraud. Intellectual property is targeted occasionally, too. Intellectual property fraud is very easy to prosecute, however. Legal information is sometimes also stolen. Finally, it is very common for fraudsters to target people’s IT security data, stealing their computer user names and passwords. With this information, they are able to commit largescale frauds, access bank accounts, and impersonate people on social media. More often than not, frauds will compile several different sources of stolen information, and then use all of it to commit identity fraud or theft. Aside from only using businesses that carefully process your data, you also need to guard your data online and use anti-virus and VPN software.
Dangers of Data Mishandling
Whenever you submit your data to a business, you need to be confident that you can trust them to manage your data properly. Some of the threats of data mishandling include:
- Identity fraud is a very common problem that arises after data mishandling. It involves a fraud impersonating somebody for their own personal gain. Often, identity fraud will coincide with serious monetary thefts. It is also used to commit other crimes. The main way that frauds acquire enough information about their victims is through the dark web, where databases of stolen information can be found. If you want to avoid appearing on one of these databases, avoid using companies that can’t be trusted to manage your data and do not openly publish information about yourself, even on social media.
- Monetary theft is very common, especially among people that have had their financial information stolen. Identity fraud is often a way that frauds find out people’s financial information. If they can target your financial information right away, then they have no need to impersonate you. They can steal money directly from your account or use your card. Sometimes, frauds will use stolen cards to make purchases on expensive websites. The goods that are received are then sold online or on the black market for a discounted price.
If you are planning on using SafeOpt, then as this article shows, you needn’t worry about your data being mishandled. SafeOpt adheres to TRUSTe’s data handling guidance. It also has its own safeguarding measures, introduced to prevent data loss. It is trusted by 200 million people. Whether you are a business or a consumer, you can benefit from using their service.
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