Photo by rawpixel on Unsplash Oftentimes, connecting with a new client can seem like a positive experience, but in today's age, finding a “dream client” may quickly turn into a nightmare. With scammers more prevalent than ever, it’s important to be vigilant of criminals that disguise themselves as potential clients. Read on to discover five ways to ensure your new client … [Read more...] about How to Ensure Your New Client Isn’t a Scammer
Managing Customers
8 Features You Need to Consider When Choosing a CRM Solution That Works for You
Customers and clients expect top tier service and products from every business they employ and purchase from. In fact, in the mind of the consumer, they are your only customer, your top and only priority. No matter their stage in your marketing funnel, your customers and clients are looking for maximum efficiency. So having a CRM solution that understands and can capitalize on … [Read more...] about 8 Features You Need to Consider When Choosing a CRM Solution That Works for You
Retaining Your Customers: Are You Really Doing Everything in Your Power to Provide a Better User Experience?
Photo by Rod Long on Unsplash While getting customers is the first step, retaining them is just as important. Far too many businesses simply treat customers as something to make money out of in one instant, rather than making the most of retaining them and getting repeat custom. Don't be one of them. Retaining customers is hugely important. Many businesses simply don't … [Read more...] about Retaining Your Customers: Are You Really Doing Everything in Your Power to Provide a Better User Experience?
Why Transparency is Crucial for New Businesses
In business, it is inevitable that things will, at some point, go wrong. Customers may be annoyed immediately, but over time it is far more productive to apprise consumers of any issues or delays rather than gloss over any problems. Larger companies are better suited to weather the odd complaint, but new businesses can live and die on their reputation in the … [Read more...] about Why Transparency is Crucial for New Businesses
6 Important Questions to Ask Customers
Photo by rawpixel on Unsplash Whenever a customer calls to ask a question or to complainabout your products, there are a few things that you need to do. The first thing is to obviously solve the problem that the customer has or to answer the question that they wanted to ask. However, this is not where your job as a customer service representative ends. A customer phoning … [Read more...] about 6 Important Questions to Ask Customers
What to Do Before You Fire a Client
When you first start your business the idea of firing a client sounds ridiculous. You’re so focused on growing the business and adding new clients that the idea of one day telling a hard-fought-for existing client you no longer want their business seems absurd. But, it does happen. People fire clients for a variety of reasons ranging from financial to emotional. Some of the … [Read more...] about What to Do Before You Fire a Client
How SMB’s Can Benefit From CRM Tools
There are some entrepreneurs who believe that customer relationship management (CRM) solutions are only meant for large enterprises and that they’re unnecessary and too expensive for startups and small companies. Fortunately, they’re wrong. However, this is a misconception that CRM has been unable to overcome in all its years of existence. In the beginning days of CRM, the … [Read more...] about How SMB’s Can Benefit From CRM Tools
4 Ways to Make a Lasting Impression on Customers
Long after a customer visits your store or experiences your company’s service, an impression of their experience remains in their minds. As most business owners know, bringing in new customers costs significantly more than enticing repeat business by ensuring that you meet or exceed customer expectations. Therefore, it’s better to get it right the first time and create a … [Read more...] about 4 Ways to Make a Lasting Impression on Customers
Top 10 Ways to Create a Streamlined Customer Journey
The “customer journey” is the entire process that occurs when a prospect or lead is converted into a client or customer. Technically, the journey begins when the prospective customer initiates their search for information that will lead to a solution to their problem or fulfill a need that they have, usually resulting in the selection of a provider or website. However, in a … [Read more...] about Top 10 Ways to Create a Streamlined Customer Journey
The Power of a Thank You
One of the articles I've circulated over the years is an article about the power of thank-you notes. One subscriber, Duncan Shaw, recently sent me an email relating how this article had impacted his business. In recent years I have observed an increasing reliance on auto-responders, aWeber tools and other means for small business owners and marketers to try to leverage their … [Read more...] about The Power of a Thank You
