There are a lot of books available in the market when it comes to leadership skills. The leadership in organizations has been tried to improve throughout the years by high visionaries who wrote books. Among all the books we can grab hold of, the thing that makes Primal Leadership a novel, unique in its way is that it speaks about the emotional aspect attached to leadership. It … [Read more...] about Book Review: Primal Leadership by Daniel Goleman
Book Reviews
The ABC’s of Building a Business Team That Wins
From the author of the Rich Dad's Advisors book Sales Dogs comes a guide on leading a team to greatness. Great champions have one thing in common: They know how to work as a team. Rich Dad's Advisors®: The ABC's of Building a Business Team That Wins: The Invisible Code of Honor That Takes Ordinary People and Turns Them Into a Championship Team offers a set of simple, powerful … [Read more...] about The ABC’s of Building a Business Team That Wins
Five Ingredients to Make Every Marketing Delivery Sizzle!
Secret Sauce: How to Pack Your Messages with Persuasive Punch A constant fact of life that impacts every business, digital-driven technologies have profoundly changed how, where ,when, and why customers decide what to buy. Facebook “likes” from friends and online reviews from strangers hold more sway over consumer behavior than Super Bowl commercials, let alone print, radio, … [Read more...] about Five Ingredients to Make Every Marketing Delivery Sizzle!
How to Make Teamwork as a Competitive Advantage
EXTREME TEAMS: Why Pixar, Netflix, AirBnB, and Other Cutting-Edge Companies Succeed Where Most Fail Workplace teambuilding activities have increased dramatically over the past two decades—by, studies indicate, more than 50 percent. In all kinds of companies, leaders believe that when you bring bright, motivated people together for a common purpose, they’ll gel into a … [Read more...] about How to Make Teamwork as a Competitive Advantage
Emotional Stories that Sell: Techniques for Deeply Moving Buyers’ Decisions
As brain science now proves, emotions play a critical role in decision making. Human beings make rapid, subconscious, emotional decisions in one part of the brain, and then justify (or possibly adjust) those decisions more rationally in another area. Research also shows that we recall information more clearly and easily when it's attached to emotion. "If you want to … [Read more...] about Emotional Stories that Sell: Techniques for Deeply Moving Buyers’ Decisions
