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There have been numerous myths, half-truths, and misconceptions for the several decades that online gaming has been in existence. Some people have been viewing gaming as a hiding ground for idle people. Others were viewing it as a non-income generating activity. Surprisingly, investors continue to invest in the sector, and new companies are also being created.
The industry is experiencing a surge in gaming companies, investors, and players. Many people enjoy gaming, whether in public or lonely at home. They have known the benefits one derives from it.
But that’s not enough, especially for the gaming companies that continually face competition from their counterparts. They have to come up with sound marketing strategies to tap many players.
What are some of the practical lessons we can learn from successful companies? We linked with our expert Lucas Goldberg (check his profile) to elaborate on how marketing in gambling industry works:
In-play advertising
Digital advertising is increasingly becoming courtesy of technological advancement. In-play advertising is among the innovative ideas that got actualized to see digital marketing in gaming industry possible.
It’s a digital marketing form that works best with the games played on casino platforms. It’s a norm for players to play specific types of games or games from a particular genre. In-play advertising gives the marketers in the industry a window to advertise their gaming services inside them.
It primarily involves the presentation of gaming materials into the game itself. Some of the Canadian games are frequently used for such advertisements. Players may not even realize that they are playing digital marketing games.
Affiliate marketing
If you have been keen on the latest marketing trends, you must have come across affiliate marketing. It’s a strategy used by the majority of businesses that aim at making tangible sales.
The companies have commission-based models that allow their sales promoters to sell their products and qualify for a sales percentage. Such models have worked for particular companies in the gambling sector hence making them ahead of their competitors.
Affiliate marketers have their sites where they promote gaming products. Others promote them through social media platforms hence the high returns. Canadian affiliate marketers focus a lot on the best payout online casino Canada as they understand the reputation of the products they are promoting matters.
Most people could be wondering how in-play advertising is possible. That’s possible because of SIGA (Static In-Game Advertising), a concept that allows in-play for the integration of advertising material at the level of the initial software coding. It’s also possible through DIGA (Dynamic In-Game Advertising), which allows for the insertion of in-play advertising materials into pre-placed banners.
Use of video content
It is one of the best approaches for advertising in gambling industry. A higher percentage of internet users like watching videos compared to reading. That puts video marketing for Canadian online gambling companies in a better position of influencing more sales.
Most Canadian gambling companies use video marketing campaigns to influence many players into subscribing to the services. Also, companies use influencers to market their services through videos, influence gamers to follow them and even try some of the games on their platforms.
Use of SEO content marketing strategy
Brands that value their online visibility understand the impact of a good SEO Strategy. Through it, their brand visibility gets enhanced, especially by the search engines. Online gaming companies in Canada and other parts of the world understand how vital their visibility is, considering the stiff competition in the gambling space.
Through SEO content, various companies improve the traffic to their sites compared to when they use paid advertising methods. However, they have to focus on distinctive content with strategic keywords to drive users towards their sites.
Also, gamers get attracted to sites showing them trending news and other gaming ideas. That makes them keep visiting them to know what’s trending. The websites also use tips on how to go about gaming to drive more traffic to the sites. It’s an affordable way of marketing in gambling industry.
As you can see, online gambling companies are keen on whatever sales strategy they invest their resources in. That’s why they don’t invest in any strategy but only in those that guarantee better results. Do you know other online games marketing strategy that makes online marketing work for the gambling companies?
- Like
- Digg
- Del
- Tumblr
- VKontakte
- Buffer
- Love This
- Odnoklassniki
- Meneame
- Blogger
- Amazon
- Yahoo Mail
- Gmail
- AOL
- Newsvine
- HackerNews
- Evernote
- MySpace
- Mail.ru
- Viadeo
- Line
- Comments
- Yummly
- SMS
- Viber
- Telegram
- Subscribe
- Skype
- Facebook Messenger
- Kakao
- LiveJournal
- Yammer
- Edgar
- Fintel
- Mix
- Instapaper
- Copy Link