It’s time again for that dreaded annual ritual: spring cleaning. You’ve no doubt broken out your household spring cleaning list already. Whether you’re well on your way to knocking it down is another story — one we’ll put on the back burner for now.
Your home isn’t the only facet of your life that deserves a little freshening up this year. It’s likelier than not that your LinkedIn company page could use some love, too. You can try all six of these tips on for size this week, though some may require follow-up through the summer, fall, winter, and — well, you know the drill.
1. Update Contact Information and Company Details
First things first: the basics. Review your page’s contact information and company details for accuracy. Whenever you find a detail amiss — say, you changed headquarters addresses or redirected your website — bring it up to date. Pay close attention to your employee count, which of course is subject to change as you grow. And don’t be afraid to swap out a pro forma company description for a more compelling brief. Tap a marketing partner if necessary.
2. Add a Bright, Bold Logo
Don’t fall back on a boring thumbnail or, worse, the dreaded default image. Add a bright, bold logo above the fold. Make sure it’s consistent with other public-facing pieces of your brand’s portfolio: company website, Twitter handle, letterhead. This company’s LinkedIn page logo is a good example: it’s an appropriately sized copy of the logo that appears on its main website, exactly as the LinkedIn marketing gods intended.
3. Choose an Arresting Background Photo
Avoid the logo-as-background trap. Instead, choose an arresting, candid background photo that exemplifies your company’s values or practices: a production floor action shot, employee ensemble photo, a client interaction. Convey productive movement by rotating different photos every few weeks.
4. Put Out a Call for Talent
If you’re hiring, make that clear. This telecommunications firm’s LinkedIn profile includes an unambiguous call for applicants, underscoring its growth and dynamism. Not planning a massive expansion in the near future? Hey, it never hurts to have resumes on file.
5. Set a Weekly Publishing Schedule
Fresh content is the lifeblood of a great LinkedIn company page. Set a weekly posting schedule and stick to it, even if you have to write and publish yourself. Pro tip: save time by cross-posting original blog posts that have already appeared on your company website.
6. Set Clear Boundaries
It’s not quite true that all press is good press. Engagement is only good insofar as it’s done respectfully, to further the conversations you want to have with your clients and followers.
Make sure your LinkedIn profile isn’t sending the wrong signals — overtly, if necessary. This machinery firm’s LinkedIn profile is a great example: it includes an above-the-fold social media policy disclaimer that spells out exactly how it expects users and employees to behave on its social properties.
7. Stay in a Springtime State of Mind
Wouldn’t it be great if spring lasted all year long? While you can’t control the weather, but you can control your approach to managing your LinkedIn company page. The key: keeping that spring cleaning mentality front and center, no matter what the calendar says.
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