Email marketers around the world have learned how important it is to maintain a good email hygiene and make the most of their campaigns. Keeping a clean email list has become easy now when email verification services can perform the task quickly and safely. Email verification is the process of cleaning an email list of bad email addresses so that the sender ensures their domain is not getting blacklisted and their bounce rate is kept under control.
What does an email verification system do? It checks whether a certain email address belongs indeed to a valid domain. Also, it runs several SMTP tests and checks whether the format of the email address is correct. All in all, it takes a messy email list and turns it into a safe, functional resource for email marketing purposes.
Principles in Choosing an Email Verification System
Wondering how to choose a reliable email verification system? Here are a few principles to help you out:
Functionality and Ease of Use
You want the email verifier to be easy to use and capable of checking as many email addresses as you need to.
This is an important aspect: make sure the company you choose is GDPR compliant and handles your data securely.
Spam trap removal
Not all email verification services offer this feature. Spam traps can really hurt your sender reputation, so pick a system that can identify them.
Different services require different processing times. You don’t want to wait too long for your list to be checked, so choose a system that works well and fast.
How accurate is the email verification system you’re looking at? Study their website and see whether they promise a certain quality of the results.
Sometimes, when using an email verifier, you may need technical support. Make sure you get it from the company you pick. Ideally, you would receive 24/7 customer support.
Other features to consider
Some email verification system is more complex and offers more than simple email list cleaning. How would you feel if you found out you can add missing information to your database? Look for an email verifier that has an Email Append feature. This function is there to add your subscribers’ name, gender, and location and help you segment your list.
Also, a good email verification service should be able to detect catch-all, disposable, role-based and abuse emails. They are all risky email addresses that can affect your email deliverability, so it’s best to remove them from your list.
Getting rid of email bounces isn’t such a complicated task anymore. A good scrubbing system can remove all invalid email addresses from your list with no hassle. So look at these useful tools to get more accurate results – anti-grey listing technology, email typo correction, SMTP providers information, MX Record Recording, MX Record detection, toxic domain checker, IP information append, email bounce checker, social append, email validation API.
A good email verification service is not less than a blessing. However, the one who plans to try any service should pay attention to their offers, rating and users reviews, as well. There are numerous options available but not all of them are fully precise and fast in delivering the desired services. Secondly, the pricing of the service must be affordable for all. Keep all of these things in mind before you select an email validation company.
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