Your business can benefit from using a marketing automation tool to reach out to your audience. Learn why GetResponse is the best marketing automation tool.
Sending out emails is one thing; getting them to the users’ in-boxes and making sure that your marketing emails are opened are entirely different things. Learn how to get people to receive and open your marketing emails
It might break your heart to find people unsubscribing from your email newsletter every time you send it out, but it doesn’t mean your readers are fleeing the ship. The question is, when does it stop being a regular event and become a red flag?
Valentine’s Day is rapidly approaching. Learn how to take advantage of this potential bump in profitability as well as opportunity to target customers and prospects through an email marketing campaign.
A decade ago, e-mail marketing was hailed as the elixir of online marketing, as email campaigns were getting as much as 30 percent response rate. Not anymore, though. The story has changed and many marketers are finding that that the response rates of their email campaigns have decreased to about 5 percent or less. While […]
One morning, you go into your mailbox and discover that you received a new piece of mail. You bring the package inside, tear open the envelope, pull out its contents, put on your glasses (if any), unfold the letter and begin to read. After completing all of these steps, you decide if the letter is […]
E-mail has been around for a while. And even though we have augmented e-mail communications with newer technologies, like team rooms, and chat and video teleconferencing, e-mail remains, for most businesses, the primary communications mechanism. It has become such a powerful and pervasive component of our communications toolbox that people who sit so close to […]