As you might expect, anyone in marketing and advertising at the moment must be careful about the language, tone, and timing of engagement with clients and potential customers. The unprecedented nature of the COVID-19 outbreak means that the standard procedures no longer apply, and it ensures that there could be lasting damage to a relationship or your product. Sending out … [Read more...] about 5 Types of Email That Can Hit the Wrong Note During Coronavirus Pandemic
Email Marketing
6 Proven Local Email Marketing Ideas for Small Businesses
We have a huge list of marketing tactics and e-mail marketing is one of them. Unfortunately, some marketers do not consider it as a powerful tool for grabbing the customer’s attention and maintaining healthy relationships with them. According to research, e-mail marketing can be more beneficial for a brand in comparison to social media if it is utilized properly. However, it is … [Read more...] about 6 Proven Local Email Marketing Ideas for Small Businesses
10 Tools for Sending Successful Cold Emails
Correctly composed cold emails can be highly effective. This selection of tools will help you to master cold outreach campaigns and breathe life into your business. Cold email outreach is a tricky task, although it is essential at the early stages of a business. Behind cold email campaigns, there is quite a lot of effort put into content perfection, targeting, and … [Read more...] about 10 Tools for Sending Successful Cold Emails
How to Grow Your Email List as an E-Commerce Brand
As an independent e-commerce brand, you will find that growing your audience is not as easy as it seems. If you are looking into marketing options that can help you with your business you should know that one of the best marketing tools is email. Growing your email list is essential for creating your customer base. Do you want to know how to grow your email list? Well, here … [Read more...] about How to Grow Your Email List as an E-Commerce Brand
Is Your Email List Safe To Use? The Importance Of Email List Hygiene
Are you delivering messages to people who really want them? If not, then your email marketing efforts may need some overhaul. An email list hygiene is critical for any online or digital entrepreneur making that break or entry point into the web marketplace. You have to learn how to declutter your email list as this can make or break your business. What is Email … [Read more...] about Is Your Email List Safe To Use? The Importance Of Email List Hygiene
You’ve Got Money: The Top B2B Email Marketing Tips to Increase Sales
Over 86 percent of professionals choose email as their preferred method of communication. Anyone who says email marketing is dead, either doesn't know what they're talking about, or they're doing it wrong. Email marketing can help businesses build relationships, improve brand awareness, distribute original content and news, generate and nurture leads. If your B2B … [Read more...] about You’ve Got Money: The Top B2B Email Marketing Tips to Increase Sales
How to Start your First Email Marketing Campaign
As we know, email is a crucial channel to communicate with clients — it’s extremely popular as there are almost 4 billion email users worldwide. Its cost is really affordable which makes emailing a great solution for any business, from small to major companies. Therefore, we should use this opportunity to grow our business. The first step most newcomers might have taken is … [Read more...] about How to Start your First Email Marketing Campaign
How to Set Up Professional Email with Google
You may have heard that you need to have a “professional” email address when you are in business. Most people consider their name @gmail to be a professional email address, but you need to have an email address at your business domain. For instance, Betty’s Backery and your website was bettysbackery.com then your email might be betty@bettysbakery.com. Can you see how this look … [Read more...] about How to Set Up Professional Email with Google
GetResponse: Why It Is the Best Marketing Automation Tool
Internet marketing is all about the tools and strategies you use. So, are you wondering about the best all in one marketing platform? Do you want to reach out to a large audience within a short period of time? Are you focusing on turning your prospects into long-term customers? Are you looking for a way to integrate all your operations under one platform so as to increase the … [Read more...] about GetResponse: Why It Is the Best Marketing Automation Tool
7 Pitfalls of Using Email to Sell
Are you sending e-mails to prospects instead of calling them? Is e-mail your selling medium of choice because it lets you avoid the rejection that you dread when you make real cold calls? Do you wait and wait for return e-mails from prospects that will give you the green light to move the sales process forward? Email vs. Personal Contact Sad but true, these days most people … [Read more...] about 7 Pitfalls of Using Email to Sell
