As we know, email is a crucial channel to communicate with clients — it’s extremely popular as there are almost 4 billion email users worldwide. Its cost is really affordable which makes emailing a great solution for any business, from small to major companies. Therefore, we should use this opportunity to grow our business. The […]
Email Marketing
How to Set Up Professional Email with Google
You need to have a “professional” email address when you are in business. Learn how to set up professional email with Google
GetResponse: Why It Is the Best Marketing Automation Tool
Your business can benefit from using a marketing automation tool to reach out to your audience. Learn why GetResponse is the best marketing automation tool.
7 Pitfalls of Using Email to Sell
These days most people who sell for a living spend 80% of their time trying to communicate with prospects via e-mail instead of actually picking up the phone and speaking with them. If you’re using email to sell, watch out for these 7 pitfalls.
Get People to Receive and Open Your Marketing Emails
Sending out emails is one thing; getting them to the users’ in-boxes and making sure that your marketing emails are opened are entirely different things. Learn how to get people to receive and open your marketing emails
Do’s and Don’ts of Email Writing
When it comes to e-mail, everyone has their own set of do’s and don’ts and their own pet peeves. Learn the do’s and don’ts of email marketing.
How to Benefit from Responsible Email Marketing
Spam seems to be increasing by the minute and this has become a major subject of concern for email marketers. Responsible email marketing is the only way by which organizations can make sure they are safe.
Email Opt-out Rates: What’s Too Much in Unsubscribe Rate?
It might break your heart to find people unsubscribing from your email newsletter every time you send it out, but it doesn’t mean your readers are fleeing the ship. The question is, when does it stop being a regular event and become a red flag?
Valentine’s Day Small Business Email Marketing Strategies
Valentine’s Day is rapidly approaching. Learn how to take advantage of this potential bump in profitability as well as opportunity to target customers and prospects through an email marketing campaign.
How Effective are Your Email Campaigns?
A decade ago, e-mail marketing was hailed as the elixir of online marketing, as email campaigns were getting as much as 30 percent response rate. Not anymore, though. The story has changed and many marketers are finding that that the response rates of their email campaigns have decreased to about 5 percent or less. While […]