Are you a small, family-run business that’s been saving its cents over the years? Perhaps you’re a startup that’s reaping the benefits of some smart financial investments like term deposits or shares? Or maybe you’re an established business that’s just been given the green light on a long-awaited loan?
Finally gaining access to funds and financing is a momentous occasion for any new or established business. But…where do you go from here? It can be all too easy to slip up, spend big, and make mistakes. While the possibilities are endless, your funds are not.
It’s critical not just to spend your hard-earned money, but to invest it where it’s needed the most. That’s why you need a plan! And a good plan, at that. Aspirations are great and all, but everyone has those. You need to set yourself apart and turn those dreams into reality, so consider these 3 ways to maximize the return on your business’ next financial investment.
1. Boost Leads, Sales, & Enquiries with an Investment in Marketing
Your business operates in an increasingly digital era, which means you’re spoiled for choice when deciding how to reach more of your audience, for less. You don’t need to rely on the outdated shotgun marketing approach of Television or Radio, for example. Not by a long shot.
Nowadays, the options are limitless! But they also don’t come free. It may be more effective, but marketing can still cost a pretty penny. From the Super Bowl to the silver screen, there are numerous ways to burn through your marketing budget in mere minutes.
That’s why it’s important to choose wisely. Through the likes of search marketing, social media, and YouTube, for example, you can directly target select demographics and interests. This will guarantee you’re making the most of every penny you invest in marketing your business.
No matter how you decide to advertise your business, investing in new marketing makes for a smart investment. It’s a great way to grow your reach, audience, and brand awareness. Consider the options at your disposal, enter the digital era, and shout your name from the rooftops!
2. Invest In Your Long-Term Productivity & Hire Extra Helping Hands
Startups, entrepreneurs, and small business owners are no stranger to late nights and early mornings. It’s just one way businesses gain a foothold and achieve success. When’s the last time you had a holiday? Or, for that matter, felt like you needed one? The pressure of making your business a success rests on…well, your shoulders. It can be tiresome. But who else is going to do it?
It just so happen, you don’t need to do this alone. It can be tempting to want to hold onto that responsibility, but having access to spare cash is the perfect opportunity to share the workload around and create a less stressful, more productive workplace.
You might be wondering if you can really afford the investment. But a costly full-time employee isn’t your only option. Actually, there are a number of ways to find someone to lend a helping hand. A PA or Intern, for example, could answer those Monday morning emails and bothersome afternoon calls. If manual labor is taking its toll, someone to do the heavy lifting could work wonders. Virtual assistants are also helpful, keeping your business’s digital existence in order and saving you valuable time.
Hiring help isn’t just a great investment. Even though it is. It also enables you to better spend your time expanding your business, landing new clients, and planning your next move. Who knows, they could become a valuable member of the team one day.
3. Build Your Stock & Finance a Boost to Your Inventory
There’s only one thing worse than an unsuccessful business: a successful business. Or, to put it another way, a successful business that’s hampered by stock shortages and low supplies. Imagine your dismay if you finally strike it big, only to find you’re unable to keep up with demand.
With finance on-hand, now is the perfect time to take stock and stock up. Expand your product lines. Replenish dwindling stock. Ensure you’re ready for when those high-demand periods roll around. What’s more, being able to order in bulk should give you the ability to negotiate for discounts and drive down the price of the products and shipping. It’s a win-win all ‘round.
With the finance at hand, now might be the perfect time to take the chance to expand your product lines, replenish dwindling stock, and ensure you’re ready for when the high-demand times roll around. More than that, you should be able to order in bulk, which should give you the freedom and the negotiating power to drive down the price, negotiate discounts, and reduce the amount you’re paying for shipping. It’s a win-win all ‘round.
So whether you recognise yourself and your business in one of the earlier hypotheticals, or you simply sit somewhere in between, one thing is clear: spending your newfound finances wisely ensures your ideas are that much closer to reality, your dreams are that much closer to coming true, and the growth you’ve been searching for is well within reach.
The ideas we’ve covered today are just a few ways to maximize the business benefits from a financial injection. Spend wisely, and you’ll set your business on the path to increased leads, inquiries, sales, and newfound success.
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