Why You Really Do Need a Business Plan Before You Launch Your Startup Dream
February 14, 2014
Tom Panaggio, author of The Risk Advantage: Embracing the Entrepreneur's Unexpected Edge, has enjoyed a thirty-year entrepreneurial career as co-founder of two successful direct marketing companies: Direct Mail Express (which now employs over 400 people and is a leading direct marketing company) and Response Mail Express (which was eventually sold to an equity fund, Huron Capital Partners). As a result, he can give a true perspective on starting and running a small business. His practical approach to business concepts and leadership is grounded in the belief that success is the result of a commitment to embracing risk as a way to ensure opportunity. Today Tom lives in Tampa with his wife, Shemi. When he's not speaking or advising entrepreneurs and small businesses, he's spending time with his family -- his three daughters, Ashley, Christine, and Elizabeth, are all pursuing their college degrees -- or he's out on a racetrack. For more information please visit http://theriskadvantage.com, and follow the author on Facebook and Twitter
February 14, 2014