Small businesses must be extra imaginative with their marketing efforts in order to attract customers and get them to open their wallets. Even more challenging is that most entrepreneurs have shallow pockets and shoppers are being more selective as a result of the sluggish economy and volatile stock market. The following are six proven low-cost marketing ideas that help small … [Read more...] about 6 Affordable Strategies to Build a Cash Cow
12-month Marketing Calendar that Boost Sales
The following is my 12-month promotional marketing calendar. Keep it handy, as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based on your industry-related activities. There are many holidays throughout the year that may be a natural tie-in with your product or … [Read more...] about 12-month Marketing Calendar that Boost Sales
Expand Product Distribution and Increase Your Revenues
Why is it big businesses tend to have multiple sales channels such as third-party, b-to-b, retail and ecommerce, while small businesses usually have only one distribution channel? I believe it has to do with control. Many small business owners have a difficult time letting others represent them. True, no one "gets the job done like you." However; you can only bill so … [Read more...] about Expand Product Distribution and Increase Your Revenues
10 Event Marketing Tips for Your Small Business
Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment. Event Marketing Tactic #1 Is the purchase decision-maker attending the event? Are you certain? Let's say you sell gifts that help increase employee moral and you're considering exhibiting at the National … [Read more...] about 10 Event Marketing Tips for Your Small Business
7 Low-Cost Marketing Ideas to Increase Revenues
I'm a passionate believer that marketing your business should be fun and inexpensive. Throughout my career of helping businesses increase their sales and revenue, I continue to see a steady trend -- the most successful marketing ideas typically are the least expensive ones. Each year hundreds of companies spend millions of dollars on traditional advertising such as television … [Read more...] about 7 Low-Cost Marketing Ideas to Increase Revenues